“There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised cars and are backed by a huge global footprint - there really is no company like us.

About the role

As an Analytics Specialist at Honda, you will own the reporting, measurement, and analysis of automotive website and marketing campaign performance. This includes developing and maintaining dashboards and regular reporting to support day-to-day business decisions and optimise digital performance.

Working closely with stakeholders, you will provide ad-hoc analysis and actionable insights to enhance the online customer experience. By analysing user behaviour and channel performance, you will identify opportunities to improve engagement, conversion, and overall website effectiveness. The role is central to supporting Honda’s digital strategy and business growth through data-informed decision-making and continuous improvement. You will uncover trends, evaluate performance, and deliver strategic recommendations that align with broader business objectives.

Using a design thinking approach, you will seek to understand customer needs, challenge assumptions, and develop innovative solutions that enhance digital experiences. Combining analytical rigour with creativity, you will help drive customer-centric improvements that deliver measurable business outcomes.

How you'll make an impact





- Own our digital reporting capability, enabling the measurement of our marketing and digital initiatives along with actionable insight to drive sales growth
- Develop and monitor our analytics platforms and capability, ensuring data integrity while identifying opportunities to improve our data maturity and operational efficiency
- Leverage analytics tools to uncover user behaviour insights
- Support the reporting and analysis of A/B testing and experimentation results to optimise landing pages and key content
- Support the management of experimentation and personalisation platforms like Marketing Cloud Personalisation to enable our experimentation program to drive and measure targeted experience optimisation
- Support in designing and executing MarTech solutions that enable conversion
- optimisation, personalisation and segmentation strategies across digital channels to enhance user engagement and conversion
- Engage with internal and external stakeholders to align digital efforts with broader business objectives and manage supplier relationships

What you'll bring to Honda

- 5+ years of experience as an analytics, optimisation, or digital analyst
- Tertiary qualifications in Digital, Marketing, Mathematics, Statistics, Computer Science, or related field
- Demonstrated experience owning the configuration of GTM and Google Analytics
- Proven experience in data analysis that supports performance reporting and optimisation of digital experience




- Deep experience with analytics, reporting and data visualisation tools such as GA4, Tableau, LookerStudio etc
- Excellent technical skills analysing and synthesising data via GA4, BigQuery, SQL, Python, Excel, etc
- Experience with CX insight tools like SimilarWeb, Hotjar, Optimizely, Fullstory DXI, etc
- Salesforce Marketing Cloud &/or Commerce Cloud experience greatly valued
- Familiarity with Confluence and Jira; strong proficiency in Office 365 highly appreciated

The Honda Experience

- Attractive lease programs - vehicles & motorcycles
- Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
- Free loan program for lawn and garden equipment (Victorian Associates)
- Flexible Work Arrangements
- Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
- Employee Assistance Program for associates & immediate family members
- Cultural Flex Days - substitute two public holidays
- Access to career development courses
- Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.

Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do! That's the Honda way.

Experience The Power of Dreams for yourself!

Applicants must satisfactorily complete a National Criminal Records check to undertake this role.

#J-18808-Ljbffr

📌 Analytics Specialist (Melbourne)
🏢 Honda Australia
📍 Melbourne