Patagonia is an outdoor apparel business like no other, "We're in business to save our home planet." As a certified B Corporation, the company is recognised internationally for its commitment to product quality and environmental activism - and now our one and only shareholder is our home planet with 100% of profits going to fight the environmental crisis. Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California with offices around the world including in Doonmarngwarree (Torquay), Australia.

Our values stay true to a business that was started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take demonstrates a bias for simplicity and utility - build the best product and provide the best service; examine our practices openly and honestly; protect our home planet; be just, equitable and antiracist; do it our way.

We look for candidates with proven experience who thrive in a team-based atmosphere, individuals who are passionate about their communities, the environment and caring for others. We seek core Patagonia product users, people who love to spend as much time as possible in the mountains, ocean, and wild nature. Folks who deal well with ambiguity, learn on the fly, demonstrate sound judgment, and solve problems creatively are most successful with us. We're looking for someone who builds and maintains relationships with ease and desires to put the customer at the centre of everything they do. We don't want someone who can just do a job - we want the best person for the job. Yet we don't look for "stars" seeking special treatment and perks. Our best efforts are collaborative, and Patagonia culture rewards the ensemble player, while it barely tolerates those who need the limelight.

The Role:

As our CRM & Lifecycle Marketing Lead, you'll help build meaningful, lasting relationships between Patagonia and our customers. You'll create thoughtful, personalised experiences that connect people to our products, stories and environmental mission - ensuring every interaction feels relevant, valuable and true to who we are.

You'll work closely with the Digital Marketing Manager to shape the direction of the lifecycle marketing program and lead the execution of the plan across email, SMS, and customer data, ensuring every interaction is timely, relevant, and grounded in our values.

Additionally, you collaborate across Marketing, eCommerce, and Customer Experience,



this role brings together customer insights and channel expertise to drive retention, engagement, and responsible growth.

Finally, with a strong focus on data, automation, A/B testing, and continuous optimisation, you'll play a key role in shaping how we understand our customers and how we show up for them.

Responsibilities include:

- Day-to-day management and execution of the email campaign calendar, ensuring alignment with Marketing, eCommerce, and broader business priorities
- Lead the execution and optimisation of automated email and SMS flows across the customer lifecycle
- Regularly review and enhance automated communications to improve performance, relevance, and customer experience
- Identify opportunities for A/B testing in automated communications, building testing frameworks and reporting on performance to stakeholders
- Develop and implement database acquisition strategies to grow a high-quality, engaged customer base
- Conduct cohort and customer data analysis to deepen understanding of behaviour, engagement, and retention drivers
- Manage and maintain the integrity of the customer database, ensuring data is actionable and compliant
- Develop CRM initiatives that connect customer insights to meaningful, personalised experiences. Integrate POS data and help shape how in-store and online data informs customer engagement strategies

About you:

You're someone who believes strong customer relationships are built over time through relevance, trust and genuine connection. You're naturally curious about what motivates people, enjoy uncovering insights from data, and are energised by the prospect to create experiences that feel personal and meaningful. To be successful in this relationship you will bring?

- 3 to 5 years’ experience in CRM, lifecycle marketing and customer engagement strategies, with a track record of building effective customer communication programs
- Strong understanding of email and SMS marketing, including automation, customer journeys and campaign execution. Experience with Klaviyo is highly regarded
- Data-driven and commercially aware,



with the ability to translate customer behaviour and performance insights into action
- Experience managing and growing customer databases while maintaining strong data quality and compliance practices
- Understanding of POS and omni-channel data integration, and how it informs customer strategy
- Highly organised, with the ability to manage multiple campaigns, priorities and deadlines simultaneously
- Strong attention to detail and a commitment to delivering high-quality customer experiences
- Collaborative and relationship-oriented, with experience working cross-functionally to bring initiatives to life
- Curious, proactive and motivated by continuous improvement, testing and learning
- Passionate about Patagonia's purpose, with an appreciation for the outdoors, community and environmental responsibility

Application:

We'd love to get to know you, so please include a cover letter in your application telling us about your passion for your communities, the environment, and how you spend your time in the outdoors!

Equal Employment Chance:

Patagonia is an equal opportunity employer. Patagonia recruits, employs, trains, compensates, and promotes without regard to race, religion, colour, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, or individuals with a disability. Patagonia is proud of our diverse workforce and encourages applications from diverse cultural backgrounds. Like our planet, our company is an interconnected network of ecosystems dependent on each other. Patagonia is a global community with members that seek to respect, uplift, and celebrate all the qualities that make each of us unique - members that look to champion justice, equity, and inclusion across our company and beyond.

Accessibility Support:

Patagonia is committed to ensuring that our hiring process is accessible for talent of all abilities. If you require assistance and/ or accommodation in the search and/ or application process, please contact us at with your full name, best way to reach you, and the accommodation needed to assist you with the application process.

Benefits:

Patagonia provides employees with competitive benefits packages (unique to each role) that may include environmental internships, employee discounts, generous clothing allowance, activism hours, a nine-day work fortnight, equal paternity leave, matching of charity donations, and much more.

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📌 CRM & Lifecycle Marketing Lead (Torquay)
🏢 Patagonia
📍 Torquay