Talent Lab Co is partnering with a cult beauty brand with a devoted community, a powerful point of view, and a founder-led story that shapes everything from product innovation to cultural relevance. As the brand continues to scale, we’re searching for a Head of Brand who can honour its DNA while elevating it into its next chapter of growth.

This role sits at the intersection of creativity, strategy and influence. You’ll steward a brand that already commands attention, shaping its narrative, deepening its emotional resonance, and ensuring every touchpoint feels intentional, aspirational and unmistakably “us”. You’ll lead a high-performing team, drive world-class content and campaigns, and play a pivotal role in new product development that sets the bar for the category.

If you’re a brand builder with refined taste, commercial instinct and a deep understanding of how 'masstige' brands grow in a creator-led world, this is a rare opportunity to shape something culturally meaningful!

The Role

As Head of Brand , you’ll own the brand’s full marketing ecosystem... from positioning and storytelling through to execution across D2C, retail and paid channels. You’ll lead a dedicated brand team, collaborate closely with internal stakeholders across Retail, Sales, NPD, etc and ensure the brand shows up consistently, elegantly and with intention across every touchpoint.

Content is a major lever for this brand. You’ll champion platform-native, community-led content that builds brand love, drives education and fuels conversion. You’ll also play a pivotal role in Whitespaces Innovation, campaign leadership and brand partnerships.





What You’ll Own:

Brand & Marketing Leadership

- Lead the brand strategy and ensure consistent execution across all consumer channels.
- Act as the brand guardian, protecting tone of voice, visual identity and brand values.
- Manage and mentor a high-performing brand team across content, campaigns and coordination.
- Align brand strategy with commercial goals, partnering closely with Growth and Digital.
- Build a strategic content roadmap that drives storytelling, education and engagement.
- Oversee content across all owned channels: organic social, email, SMS, blog, ambassadors, UGC and influencer seeding.
- Partner with the Content Lead to deliver platform-native, trend-led content that resonates deeply with the community.
- Ensure content ladders up to brand identity, commercial priorities and performance goals.
- Work with Growth to optimise content for paid, website and conversion touchpoints
- Review performance metrics and community insights to refine and evolve content strategy

New Product Development

- Lead NPD from concept through to launch: briefing, positioning, packaging and timelines
- Collaborate with R&D;, Ops, Finance and Shared Services to deliver seamless launches




- Forecast revenue and marketing budgets for recent products, including promotional levers
- Commission and manage consumer benchmark studies to support claims and credibility

Campaigns & Go-to-Market

- Plan and execute all brand campaigns: NPD, seasonal moments, collaborations and brand-led initiatives.
- Develop campaign platforms and creative direction with your content and campaign leads
- Manage brand partnerships, PR moments, ambassador programs and events
- Ensure campaign rollouts are integrated across D2C, retail and paid channels

Budgeting & Planning

- Own the full brand marketing budget: brand, influencer and content
- Ensure campaign plans align with D2C and retail forecasts
- Review performance data to optimise spend, planning and resource allocation

Collaboration & Stakeholder Management

- Work cross-functionally with Shared Services, Product, Ops and SLT
- Present brand and product strategies with clarity, confidence and commercial grounding

Who You Are:

- Minimum 6+ years in brand or marketing roles ideally within beauty, wellness or FMCG (bonus if you've worked with founder-led brands)
- A blend of creative thinking and commercial sharpness
- Proven experience leading campaigns end-to-end across content, retail and product launches
- Strong leadership skills with experience managing multiple direct reports
- Deep understanding of content strategy, influencer marketing and digital storytelling

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@TalentLabCo

TALENT LAB 'An edit of Beauty & Wellness's finest talent'

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📌 Head of Brand (City of Sydney)
🏢 Talent Lab
📍 City of Sydney