About Journey Beyond

Australia’s leading experiential tourism group, JourneyBeyond, is privileged to operate 20 brands spanning the country and NewZealand, connecting guests to the land and to each other. Headquartered in Adelaide, the company was founded in 2016 and now comprises tourism brands including iconic trains such as The Ghan, Indian Pacific, Great Southern and The Overland; premium small‑group outback operator Outback Spirit; eco‑luxury lodge Sal Salis Ningaloo Reef; aquatic adventures CruiseWhitsundays, Rottnest Express, Sailaway PortDouglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and JourneyBeyondCruise Sydney; the tallest members Melbourne Skydeck and Eureka89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs; Monarto Safari Resort; Exmouth Dive & Whalesharks Ningaloo; NewZealand coach tour specialist Grand Pacific Tours, and Voyages Tourism Australia.

About You

You are a strategic and results‑driven digital product leader with a passion for delivering exceptional online experiences. You bring proven experience leading digital products and transformation initiatives, balancing customer needs, commercial objectives, and technical requirements to achieve measurable outcomes. With strong expertise in product roadmap management, Agile delivery, and digital best practice, you’re comfortable leading complex projects, influencing senior stakeholders, and collaborating across diverse teams. You take a data‑driven approach to decision‑making and have a solid understanding of SEO, website platforms, and digital performance optimisation. Most importantly, you’re a proactive problem‑solver and collaborative leader who thrives in fast‑paced environments and enjoys mentoring others while driving meaningful digital change.





About The Role

We’re looking for an experienced Senior Digital Product Manager to lead digital transformation initiatives across JourneyBeyond’s portfolio of brands. Reporting to the Group Manager – Digital Experience, you’ll own the digital product roadmap, lead website and platform projects, and work with cross‑functional teams to deliver exceptional customer experiences and measurable business outcomes. This is an exciting opportunity to drive strategic digital change, influence senior stakeholders, and play a key role in shaping the future of JourneyBeyond’s digital ecosystem. This role is a 2‑year contract.

Key Responsibilities

- Lead end‑to‑end digital delivery for new website builds and platform migrations, owning timelines, sprint cadences, and risk management.
- Build and maintain a prioritised product roadmap that balances strategic intent with delivery reality.
- Own the product backlog end‑to‑end – from discovery through to groomed, sprint‑ready stories – ensuring resources are allocated toward the highest‑return initiatives at all times.
- Run structured discovery to validate assumptions before committing to build – drawing on user research, analytics, and competitive benchmarking to develop clear problem statements and opportunity briefs that ground the team in outcomes rather than outputs.




- Work across a mix of internal and external stakeholders – including brand teams, commercial leaders, agency partners, and technology vendors – to provide clear direction, reporting, and alignment.
- Influence and gain commitment from teams and leaders who sit outside direct reporting lines.
- Bring working knowledge across SEO and GEO, platform architecture, website performance benchmarks, and technology selection, making informed build vs buy vs adapt decisions.
- Own success metrics for each product initiative – thinking in terms of outcomes (conversion, traffic, engagement) rather than outputs (features shipped).
- Work with data analysts to understand consumer behaviour and build insights into design, optimisation, and ongoing measurement.
- Provide day‑to‑day guidance and mentorship to direct reports (anticipated to include a Product Manager and Business Analyst), fostering a high‑performance team culture and supporting the professional growth of the broader digital team.
- Deliver clear, compelling communication to varied audiences including senior leadership, brand teams, and external partners through formal briefs, status reports, and strategic updates.

What We Offer

- Generous discounts on JourneyBeyond travel and experiences
- Study Assistance Policy
- Employee Referral Policy
- Parental Leave program
- Purchased Leave policy
- Private Health discounts
- Employee Assistance Program
- Discounts on JourneyBeyond merchandise
- Flexible working setting

If you’re a strategic digital leader who thrives on driving transformation, we’d love to hear from you. Apply now. Join us! Successful candidates are required to provide a current National Police Clearance.

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📌 Senior Digital Product Manager at Journey Beyond (Adelaide)
🏢 Journey Beyond
📍 Adelaide