About the Role

Reporting to the Senior Marketing Manager – Performance Marketing, this role will support BOQ Group’s growth and retention objectives across digital channels, with a particular focus on SEO, Answer Engine Optimisation (AEO) and the evolving agentic search landscape.

As part of the Performance Marketing team, you will drive organic search strategy and execution across BOQ Group brands, helping to improve visibility across search engines, AI‑powered search experiences and large language models (LLMs). Working closely with Marketing, Digital, Product and external agency partners, you will identify opportunities to enhance website performance, optimise content, improve technical foundations and deliver measurable business outcomes.

You will leverage SEO and analytics tools to uncover insights, conduct keyword and competitor research, and develop optimisation strategies that support both acquisition and retention goals. The role also involves partnering with content, creative and web teams to ensure SEO and AEO best practices are embedded throughout the customer journey. In addition, you will contribute to broader performance marketing initiatives, support reporting and test‑and‑learn activities, and assist in shaping the wider Growth and Digital Marketing strategy.

About You

- You are a digitally savvy marketer with a strong foundation in SEO and a genuine passion for the future of search.
- You stay ahead of industry trends and enjoy exploring how emerging technologies, AI‑powered search experiences and agentic search can create new opportunities for growth.
- You have experience developing and implementing SEO strategies that deliver tangible results and are confident using tools such as SEMrush, Screaming Frog, Adobe Analytics, Google Search Console and Bing Webmaster Tools.
- You understand how content,



technical optimisation and user experience work together to improve organic performance, and you can translate data and insights into meaningful actions.
- You are a collaborative stakeholder manager who enjoys working across multiple teams and building strong relationships with agency partners.
- Exposure to paid search, paid social and programmatic advertising is advantageous, along with experience working in Agile environments and using tools such as JIRA and Confluence.
- Most importantly, you are proactive, analytical and solutions‑focused, with a strong desire to test, learn and continuously optimise.
- You thrive in a fast‑paced workplace, are comfortable balancing strategic thinking with hands‑on execution, and are equally happy supporting reporting, administration and operational activities that contribute to overall marketing success.

About us

BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees. Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia and BOQ Specialist) each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities. BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities,



a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve. In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.

Our perks

- Flexible working arrangement – Balance your work and personal life with ease.
- Discounted financial products – Enjoy exclusive rates on our financial services across the Group.
- Salary sacrificing options – Maximise your take‑home pay with our salary packaging options.
- Paid parental leave with no minimum requirements – Spend quality time with your new family member without any worries.
- Purchase additional annual leave – Need more time off? You can buy extra leave days.
- Discounted private health insurance plan – Take care of your health with our special rates.
- Employee Assistance Program (EAP) – Access confidential support for personal and professional challenges for you and your family.
- Access to employee network groups – Connect with peers through our First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers and accessibility groups.
- Pride in Diversity membership – We are proud members of Pride in Diversity and actively participate in the Australian Workplace Equality Index.

BOQ Group is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply. The Group celebrates and values people of all backgrounds, gender and expressions, sexualities, cultures, bodies and abilities. When you apply, you may provide your pronouns and request any reasonable adjustments during the interview process. If successful, a background screening will be completed.

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📌 Marketing Manager - AEO (Australia)
🏢 Boq
📍 Australia