We’re on the hunt for a product marketer to drive go-to-market for Culture Amp’s Performance suite – the products that help organisations run performance reviews, set and track goals, develop their people, hold impactful 1‑on‑1s, and build manager and team effectiveness.

This is a broad, high‑impact remit. You’ll own positioning, messaging, and GTM across a family of products that are bought together by HR and People leaders but adopted day-to-day by managers and individual contributors. You’ll turn a fast‑moving roadmap into a competitive asset, partner closely with product and customer‑facing teams, and help shape how Culture Amp wins in a crowded performance management category. Based in Melbourne or Sydney and close to our Product and Platform Product Marketing teams, the successful candidate has a massive opportunity for impact.

You will

- Own end-to-end GTM strategy and execution across the Performance suite – from positioning and messaging through launch, adoption, retention, and expansion.
- Develop sharp, buyer‑relevant positioning for HR and People leaders, and feature‑level value narratives that land with managers and individual contributors.
- Build a connected story across performance, goals, development, 1‑1s, and effectiveness – products bought as a suite but adopted sequentially.
- Support cross‑functional launches by briefing and aligning Marketing, Sales, CS, and regional teams on strategy, timing, and execution.




- Build and maintain the GTM toolkit for your portfolio: positioning and messaging, demo narratives, sales training and self‑service enablement.
- Have a strong grasp of competitive intelligence for performance management and use these insights for actionable plays.

You have

- Several years of product marketing experience in B2B SaaS, with a track record of owning cross‑functional product launches end‑to‑end.
- Robust messaging instincts: you can distil technical or feature‑level capability into crisp, buyer‑relevant narratives across multiple personas.
- Experience building product marketing assets, sales enablement, and customer‑facing communications.
- Demonstrated ability to run cross‑functional GTM across Product, Marketing, Sales, and CS, managing competing priorities and keeping launches on track.
- Comfort using buyer research, win/loss data, and competitive intelligence as strategic inputs, not just background research.
- Excellent communication and stakeholder management skills.
- Experience using AI tools to develop insights, assets, and workflows.

Preferred Qualifications

- Domain experience in HR tech, HCM, performance management, employee experience, or adjacent B2B SaaS.
- Track record of enabling Sales or CS on complex products with measurable impact on adoption or win rates.
- Experience owning a multi‑product portfolio or suite‑level GTM, and mentoring or developing other product marketers.

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📌 Senior Product Marketing Manager, Perform @ CultureAmp (City of Sydney)
🏢 Hatch
📍 City of Sydney