We're hiring a commercially driven, hands‑on CRM & Lifecycle Marketing Manager to own the customer engagement and retention engine at Blossom. It's a pivotal role within an ambitious, high growth fintech.

You’ll play a significant role across the convert, activate and retain stages of our growth loop – turning sign‑ups into first‑time funded customers, and funded customers into long‑term, high‑value savers. The journeys exist and they're working. Your job is to take ownership, sharpen the sequencing, and push performance meaningfully forward.

You’ll join two others in Blossom's Growth team – working directly for and with our Growth Lead to execute and optimise our CRM, lifecycle and retention marketing programs.

Who is Blossom?

Blossom is an app revolutionising saving and investing with three flagship products – Blossom Save, Blossom Plus and Blossom Grow. Blossom empowers Aussies and Kiwis to take control of their future – it’s where your savings go to grow.

Blossom launched in June 2021. Since then, it has grown to 32,000+ users and $170m+ in funds under management. What started as a tool for individual investors has evolved into a platform that supports everyone – from individuals to businesses and SMSFs – with recent features like joint and kids accounts.

We’re looking for someone to join us on the journey to $500m and beyond!

What You'll Do

Lifecycle strategy

- Define and own the lifecycle strategy across the customer journey, from sign‑up to long‑term value.
- Work closely with the Growth Lead to align lifecycle initiatives with broader commercial goals.

Journey design and orchestration

- Build and optimise lifecycle journeys across email, SMS, push notifications and other relevant channels.
- Own onboarding, funded conversion, product upsell and re‑engagement programs.

Campaign execution and CRM operations

- Plan and execute the ongoing communications calendar alongside the Growth Lead.
- Build, launch, QA and optimise all campaigns end‑to‑end in Ortto.

Performance and reporting





- Own lifecycle performance against key metrics including funded conversion, retention, product adoption and FUM growth.
- Build reporting frameworks that provide clear visibility into performance and opportunities.

Customer segmentation and personalisation

- Develop audience strategies based on customer behaviour, balances, funding activity and product usage.
- Deliver highly relevant communications at scale.

Experimentation and optimisation

- Run ongoing testing across messaging, timing, channels and audience strategies.
- Continuously improve conversion, retention and customer lifetime value.

What We’re Looking For

- 3–5 years in a CRM, lifecycle or retention marketing role – fintech or financial services experience preferred.
- Strong hands‑on experience with modern CRM/ESP platforms (Klaviyo, Braze, Iterable, HubSpot or similar – we use Ortto).
- Excellent copywriting skills – this role doesn't have a dedicated copywriter.
- Experience running A/B tests and using performance data to improve campaigns.
- Strong attention to detail and a bias towards execution.

Nice To Have’s

- Bias towards AI
- Experience cleaning, structuring and maintaining large customer datasets.
- Experience managing campaign QA processes and identifying issues before launch.
- Experience working with compliance teams to obtain approval for customer‑facing communications.
- Experience documenting lifecycle journeys, campaign processes and CRM governance practices.

Why Join Us?

- Make real impact – help thousands of Aussies and Kiwis reach their financial goals and shape a product that genuinely improves people’s lives.
- Own the CRM – this is a high‑autonomy role where your work directly shapes what we build and how we grow.
- Grow with us – as Blossom scales, your career can scale with it. High performers are recognised, rewarded and given bigger opportunities.
- Enjoy meaningful perks – birthday leave, unlimited unpaid leave, and profit‑sharing for top performers.

If you don’t meet all the nice to have's, we’d still love to hear from you!

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📌 CRM & Lifecycle Marketing Manager (City of Sydney)
🏢 Blossom App
📍 City of Sydney