Technical Architect – Microsoft Dynamics 365 CRM & Customer Insights (Marketing)

Role Summary

We are seeking an experienced Technical Architect with deep expertise in Microsoft Dynamics 365 Customer Engagement (CRM) and Dynamics 365 Customer Insights – Journeys (Marketing) to lead the architecture, design, and delivery of enterprise‑scale customer engagement platforms. The ideal candidate will combine strong technical leadership with hands‑on architecture experience across CRM, Marketing Automation, Customer Data Platforms (CDP), integrations, and AI‑driven customer engagement solutions. This role will work closely with business stakeholders, product owners, solution architects, and delivery teams to define scalable and future‑ready customer engagement ecosystems.

Key Responsibilities

- Define end-to-end architecture for Microsoft Dynamics 365 CRM solutions, with a strong focus on:
- Customer Service
- Customer Insights – Journeys (Marketing)
- Customer Insights – Data (CDP)

- Design scalable customer acquisition, retention, and lifecycle marketing solutions.
- Lead architecture decisions around customer segmentation, lead management, customer journeys, campaign automation, and customer engagement platforms.
- Establish CRM and marketing technology roadmaps aligned with business objectives.
- Design and implement:

- Retention and renewal campaigns
- Event management solutions




- Customer preference and consent management

- Architect customer segmentation strategies leveraging CRM, CDP, and external data sources.
- Design real‑time and trigger‑based marketing campaigns.
- Enable customer 360‑degree view and personalization capabilities.

Technical Leadership

- Define technical architecture standards, development patterns, and governance frameworks.
- Lead technical design workshops and solution reviews.
- Mentor development teams and provide architectural oversight.
- Drive DevOps, CI/CD, ALM, and setting management best practices.
- Conduct code reviews and architecture assurance activities.
- Design integrations between D365 CRM and enterprise platforms such as:
- ERP systems
- Data warehouses
- Marketing platforms

- Architect API‑led integration patterns using:

- Logic Apps
- Service Bus
- Event‑driven architectures

- Design customer data models supporting marketing and analytics use cases.
- Drive adoption of:

- Intelligent lead scoring
- Customer sentiment analysis
- Predictive customer retention models

- Evaluate emerging Microsoft CRM and Marketing capabilities.

Required Experience

Microsoft Dynamics 365

- 10+ years of CRM implementation experience.
- 5+ years as a Solution Architect or Technical Architect.

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📌 Technical Architect – Microsoft Dynamics 365 CRM & Customer Insights (Marketing) (Melbourne)
🏢 DBiz.ai
📍 Melbourne