Overview

Humanforceʼs vision is to make work easier and life better for frontline and flexible workforces.

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centered, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing.

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the worlds talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

Who you are

You are an embedded insights leader within the marketing and growth function, responsible for guiding decisions through clear interpretation of market, customer, and GTM signals. Reporting to the Chief Growth Officer, this role exists to ensure growth choices are grounded in causal insight rather than opinion or activity metrics, guiding where to act, when to intervene, and what to stop.

You partner closely with Growth, Customer, and Brand leaders as a decision intelligence expert, bringing commercial rigour, healthy scepticism, and strong judgement to every recommendation. This is not a reporting role or a research-only role; it is a decision intelligence role focused on materially improving growth efficiency and margin.

What you will do

- Work across Growth Marketing, Customer Marketing, and Brand Marketing to synthesise cross-functional insights, define success factors,



and shape an ongoing program of work (clarifying who works on what, when, and why).
- Own the interpretation of growth signals across pipeline quality, funnel leakage, conversion drivers, expansion readiness, and retention risk.
- Diagnose why performance is changing, not just that it changed, surfacing the constraints that materially impact growth efficiency.
- Maintain an evidence-based view of market dynamics, ICP shifts, competitive positioning, and pricing and packaging signals.
- Translate market and customer insight into clear recommendations for narrative adjustments, ICP refinement, and GTM prioritisation.
- Act as a thought partner to New Business Growth, Customer Growth, and Brand leaders to guide where to focus effort and where to stop.
- Define which metrics matter and which do not, actively killing vanity metrics and false precision.
- Partner closely with the GTM Engineer to ensure data integrity and that insights are operationalised into scalable systems.

What you’ll need

- Deep understanding of B2B SaaS economics, including ARR, NRR, CAC, and payback dynamics.
- Strong grasp of funnel mechanics, retention, and expansion drivers.
- Proven ability to synthesise quantitative and qualitative data into clear, decision-grade insight.
- Comfort working across CRM data, product usage data, and external market and competitive sources.
- Ability to communicate insight clearly and confidently to executives and operators.
- Commercial rigour, scepticism, and strong judgement, with a bias toward action over analysis paralysis.
- Demonstrated leadership and clear communication when working across leaders,



including the ability to navigate and resolve difficult prioritisation decisions.

Some ‘nice to have’s’

- Deep experience in B2B SaaS or subscription-based business models.
- Exposure to pricing and packaging analysis, market sizing, or TAM/SAM frameworks.
- Experience supporting high-growth or PE-backed environments.
- Familiarity with forecasting, portfolio analysis, or commercial intelligence roles.

Our values

- We are bold
- We are all in
- We are customer obsessed
- We do what we say
- We are good humans

Our approach to flexibility

We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum three days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals.

- A truly versatile workplace through our approach
- The opportunity to be part of a fast-growing global tech company
- A focus on learning and development through Humanforce HR
- A generous talent referral program – know great people, be rewarded
- 12 weeks paid parental leave for primary careers, 4 weeks for secondary
- 4 extra days leave to focus on your wellbeing
- Contemporary and practical Employee Assistance Program
- A cool reward and recognition program – shout to your colleagues and earn points to spend
- Access to our own financial wellbeing platform Thrive – including earned wage access, tools to budget and save, perks and cashback across 100s of Australian retailers
- Fun, collaborative culture with passionate people
- A workplace where you can genuinely improve the world of work!

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.

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📌 Growth & Market Insights Lead (City of Sydney)
🏢 Humanforce
📍 City of Sydney