Customer Relationship Management Executive

Reporting to the CRM Manager (Australia), the CRM Executive will support the Australian CRM and retention marketing strategy for the Unibet brand in Australia. This role is hands‑on and quick‑paced, working within the Australian marketing team while collaborating closely with cross‑functional teams both locally and globally to deliver on clearly defined quarterly and annual targets.

Responsibilities

- Manage and optimise on‑site assets with relevant promotions and content via our in‑house CMS (content management system)
- Execute end‑to‑end CRM campaigns and promotional calendars across multiple owned channels – managing all stages from concept, creative briefing, and build through to in‑market delivery, optimisation, and post‑market analysis to ensure accuracy, consistency, and alignment with business goals
- Operate a range of integrated marketing technology platforms, including promotion creation/setup and multi‑channel marketing‑communication tools
- Write engaging, on‑brand marketing copy and collaborate with designers to produce high‑quality creative assets for sports and racing campaigns
- Support broader marketing and retention initiatives by contributing insights, creative ideas, and performance learnings
- Collaborate with internal teams including Product,



Customer Support, Design, and Global CRM to deliver seamless customer experiences across all touchpoints
- The role may require some occasional evening calls with European colleagues

Skills, Knowledge, and Experience

- 2.5+ years of experience in data‑driven direct marketing (or CRM) through agency and/or B2C roles, having held responsibility for the implementation and execution of direct marketing/CRM campaigns.
- Excellent writing, communication, and presentation skills with strong attention‑to‑detail
- A strong interest in Australian Sports and Racing – experience within the sports/racing or wagering industry is highly desirable but not required.
- Excellent planning, organisation, and stakeholder management skills, balancing multiple projects simultaneously.
- Strong analytical and reporting skills, with the ability to interpret performance data and identify actionable improvements
- Proficient in Microsoft Office Suite and familiar with CRM and CMS systems; experience with mar‑tech tools is highly desirable.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Gambling Facilities and Casinos

Location

Sydney, New South Wales, Australia

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📌 Customer Relationship Management Executive (Melbourne)
🏢 FDJ UNITED
📍 Melbourne