Our client is a fast-growing, independently owned beverage company known for its community focus, quality products, and ambitious expansion plans. With a strong presence across both on- and off-premise channels, they are seeking a capable and hands-on Field Sales Manager to lead their off-premise growth in a high-potential region.

Job Description

This is a strategic, field-based leadership role responsible for driving off-premise growth across a diverse territory. Acting as a "player-coach", the successful candidate will manage key retail relationships while leading and mentoring a Territory Manager across the ACT, South Coast, and Snowfields. This role balances sales execution with coaching, reporting, and trade marketing activation.

Key responsibilities include:

- Lead off-premise retail growth strategy across a defined territory
- Manage and grow key retail customer relationships
- Coach and support a Territory Manager to achieve sales targets
- Oversee execution of trade marketing and in-store activation
- Analyse sales data, prepare ROI cases, and report performance metrics

Candidate Profile





You are a driven and field-oriented sales leader with a solid understanding of the off-premise liquor or FMCG landscape. You are just as comfortable negotiating in-store as you are mentoring team members or analysing performance data. You thrive in fast-paced, high-autonomy environments and bring a balance of strategic thinking and hands-on execution.

Ideal experience includes:

- Proven success in a territory or field sales role within liquor, beverage, or FMCG
- Experience managing and developing salespeople or merchandising teams
- Strong communication, reporting, and organisational skills
- Understanding of trade marketing and in-store execution
- Based in or willing to relocate to the Canberra region

Offer

This is an excellent opportunity to step into a leadership role with real impact in a rapidly expanding business. A competitive salary will be offered based on experience.

To learn more about this role, submit your CV or contact Luke Butler via for a confidential discussion.

By applying to this role, you are agreeing to the terms set out in Hastings People's privacy policy available at the Hastings People website.

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📌 Field Sales Manager - Off Premise (Canberra)
🏢 Hastings People
📍 Canberra