Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch

The Opportunity

Join Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This is a rare launch role, where you will play a key role in shaping the launch and commercialisation of Survodutide, a next-generation therapy with the potential to redefine patient outcomes.

Working in a dynamic, cross-functional environment, you will lead end-to-end brand strategy for a pre-launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market.

Given the importance of this launch, we are seeking a candidate who can thrive in ambiguity, shape the market, and build a brand from the ground up.

This role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high-performing brand team as the franchise grows.

Key Responsibilities

Launch & Brand Strategy

- Lead development and execution of the end-to-end launch readiness (LR) for Survodutide in Australia
- Build and implement Integrated Customer Plans (ICP) aligned to pre-launch and launch milestones
- Develop segmentation, targeting and positioning strategies grounded in deep customer insight
- Define value proposition and messaging across obesity and metabolic health stakeholders

Commercial Planning & Performance

- Develop robust launch scenarios, and business cases (LR/ICP aligned)




- Monitor brand performance and optimise investment based on ROI and market dynamics
- Lead competitive intelligence to inform strategic decision-making in a fast-moving market

Cross-functional Leadership

- Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams
- Support field force readiness, including value communication and customer engagement frameworks
- Deliver high impact omnichannel campaigns, congress strategy, and customer engagement plans
- Ensure all activities meet compliance, governance, and quality standards
- Maintain strong operational discipline across budget, timelines, and delivery milestones

Your Profile

Experience & Capability

- 5+ years in pharmaceutical brand management, ideally with launch experience
- Experience in obesity, diabetes, or cardio-metabolic disease strongly preferred
- Proven success in pre-launch or launch environments, including market shaping
- Strong track record in strategic planning (ICP and launch readiness), forecasting, and performance delivery

Skills & Mindset

- Highly analytical with the ability to translate data into clear commercial action
- Solid stakeholder engagement skills, with the ability to influence cross-functional teams
- Experience leading complex, multi-channel marketing programs
- Entrepreneurial mindset with a passion for innovation, growth, and patient impact

You must have the right to live and work in this location to be considered for this opportunity.

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📌 Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch (New South Wales)
🏢 Boehringer Ingelheim
📍 New South Wales