Position Overview

We are looking for a driven and creative Advertising Specialist to join our team and lead the development of compelling advertising campaigns that connect with target audiences and support broader sales objectives. This role suits a strategic thinker with a solid eye for detail, capable of managing multiple campaigns across various media channels simultaneously. The ideal candidate brings a blend of creative flair and analytical ability, with experience across the full campaign lifecycle from concept through to delivery and performance review.

Key Responsibilities

- Develop, plan and implement advertising campaigns aligned with organisational sales and marketing objectives, ensuring consistent brand messaging across all channels
- Advise senior executives and clients on the most effective advertising strategies to reach target audiences, build consumer awareness and differentiate products or services in the market
- Co-ordinate all elements of campaign production, including artwork, copywriting, media scripting, digital content, video production and media placement, delivering within agreed timelines and budgets
- Conduct thorough market research and audience analysis to inform campaign strategy, identify emerging trends and ensure messaging resonates with target demographics
- Manage relationships with external agencies, media buyers, production houses and creative suppliers to ensure high-quality outputs and timely delivery
- Monitor, track and analyse campaign performance using relevant metrics and reporting tools, providing actionable insights and recommendations for continuous improvement
- Prepare and present campaign proposals, creative briefs and performance reports to internal stakeholders and clients with clarity and confidence
- Collaborate closely with sales,



marketing and product teams to ensure advertising activities are integrated with wider business goals and promotional plans
- Oversee the management of advertising budgets, tracking expenditure and optimising spend to maximise return on investment
- Ensure all advertising content complies with relevant industry regulations, advertising standards and company brand guidelines
- Identify new advertising opportunities across digital, print, outdoor and broadcast media to expand reach and drive campaign effectiveness

Required Qualifications & Skills

- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- Minimum of 3 years' experience in an advertising, marketing or media role, with demonstrated end-to-end campaign management experience
- Proven ability to develop and execute multi-channel advertising strategies across digital and traditional media
- Strong knowledge of media planning and buying principles, including digital platforms such as Google Ads, Meta Ads Manager and programmatic channels
- Excellent copywriting and creative briefing skills, with a keen eye for brand consistency and visual communication
- Proficiency in campaign analytics tools and the ability to translate data into clear, strategic recommendations
- Highly organised with strong project management skills and the ability to manage competing priorities and deadlines
- Outstanding verbal and written communication skills,



with confidence presenting to clients and senior stakeholders
- Collaborative team player with the ability to build effective relationships across internal teams and external partners
- Solid understanding of consumer behaviour, market segmentation and audience targeting principles

Preferred Qualifications

- Postgraduate qualifications in Marketing, Business or a related discipline
- Experience working within an advertising agency environment
- Familiarity with design tools such as Adobe Creative Suite or Canva
- Certifications in Google Ads, Meta Blueprint or similar digital advertising platforms
- Experience managing advertising campaigns within regulated industries
- Knowledge of Australian Consumer Law and the AANA Code of Ethics as they apply to advertising practice

Why Join Us?

- Be part of a collaborative and innovative team culture that values creativity, initiative and professional growth
- Access ongoing learning and development opportunities, including support for industry certifications and training
- Enjoy flexible working arrangements, including hybrid options to support work-life balance
- Competitive salary package with performance-based incentives and clear pathways for career progression
- Work on diverse, high-impact campaigns across a range of industries and media channels

Job Details

- Job Type: Full-time, Permanent
- Work Schedule: 8-hour shift
- Salary: $70,000 – $120,000 per year + Super

Job Types: Full-time, Permanent

Pay: $70,000.00 – $120,000.00 per year

Benefits:

- Work from home

Application Question(s):

- Are you currently in Australia?
- Are you looking for visa sponsorship?
- How many years of experience do you have?

Work Location: Hybrid remote in Barangaroo NSW 2000

📌 Advertising Specialist (Barangaroo)
🏢 AI Talent
📍 Barangaroo