We are looking for a Search Engine Optimization (SEO) Specialist to identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines, thereby generating more leads for the business leading to new opportunities for driving growth.

As an SEO specialist, you'll need to –

- - program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on images, video and PDFs.

- - run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising.

- - write original content for webpages - tailored for the target audience.

- - make technical recommendations to developers.

- - constantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement.

- - engage with other businesses over link-building opportunities, to bring in paid commission for driving customers to their websites.

- - employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.

- - drive targeted and loyal traffic to a website by community building.

- - use social media to distribute content and encourage more external sites to link to our content - giving us more authority.

- - develop and integrate content marketing strategies.





- - monitor the algorithms set by the search engines to keep up to date with changes.

You'll need to show –

- - proven experience in a similar role in the market research industry.

- - a genuine interest in SEO and digital marketing.

- - evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.

- - a commitment to keeping your technical skills and knowledge up to date.

- - an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming.

- - a good understanding of search engines.

- - an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns.

- - a positive understanding of PR and how to get the right messages out there.

- - an understanding of how customers search, where they search and why they seek an online service.

- - a good understanding of the wider marketing context.

- - strong analytical skills for understanding ranking algorithms.

- - excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation.

- - an understanding of, or experience of, HTML coding, and preferably Javascript, PHP and MySQL.

- - proficiency in Microsoft Office and an excellent knowledge of Excel.

- - some experience and knowledge of web hosting.

Email us your resume at [email protected]

📌 Search Engine Optimization (SEO) Specialist (Bellingen)
🏢 Citius Research
📍 Bellingen