A newly restructured, greenfields role shaping and implementing Walcha’s tourism strategy. Reporting to the Director Community Services, you will build a strategic approach to grow the visitor economy and position Walcha as a destination in its own right.

What you'll be doing

- Develop, implement and monitor a destination strategy to grow the visitor economy
- Act as Council's specialist point of contact on tourism matters internally and externally
- Foster strong relationships with tourism operators and the Walcha Business Group
- Grow overnight visitation through famils, conferencing, product development and marketing
- Manage Council's digital tourism assets and support the Visitor Information Centre

Who this role suits

- Background in tourism with a track record of growing visitation or outcomes
- Strong relationship-building and stakeholder management skills across community and industry
- Ability to see the bigger strategic picture while remaining comfortable in the detail




- Confidence engaging with local government, business groups and community stakeholders
- A tourism-related qualification is desirable but not essential

What's on offer

- Salary up to $120,000 + super + relocation assistance up to $5,000
- Permanent full-time role (35-hour week with an RDO every 3 weeks)
- Direct access to Council's Director Community Services and senior leadership
- Opportunity to build a strategy and a function from the ground up
- Unique regional lifestyle in the Current England High Country

Walcha Council, and the environment

Walcha Council is a small regional Council with a large geographic footprint and a strong sense of identity. It is an approachable, collaborative workplace actively transforming to modernise systems, strengthen capability and elevate how Council operates and presents itself.

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📌 Visitor Experience Manager (Australia)
🏢 Walcha Council
📍 Australia