Sales Manager
About Davies Bakery

Davies Bakery is one of Australia's leading bakery manufacturers, supplying high-quality bakery products to major retailers and food service customers across Australia. With a strong commitment to quality, innovation, customer partnerships, and continuous improvement, we are seeking an experienced and commercially driven Sales Manager to lead our sales growth strategy and strengthen customer relationships across our Broadmeadows operations.

The Davies family has been involved in the baking industry for over 135 years, with a strong heritage built on passion for baking, quality products, and long-term customer partnerships.

About the Role

Reporting directly to the Managing Director, the Sales Manager will be responsible for developing and executing sales strategies to achieve revenue growth, strengthen key customer relationships, and identify new business opportunities across retail and other market channels.

This is a commercially focused leadership role requiring strong FMCG experience, customer relationship management capability, and the ability to work collaboratively with internal teams to deliver sustainable business growth.

Key Responsibilities

- Develop and execute sales strategies aligned with company growth objectives.

- Achieve sales targets, revenue growth, and profitability objectives.

- Manage and strengthen relationships with key retail and food service customers.

- Develop a deep understanding of customer requirements and market opportunities.

- Identify new business opportunities, customer projects, and growth channels.

- Lead customer negotiations, commercial discussions, and contract reviews.

- Monitor market trends, competitor activity, and emerging opportunities.





- Develop pricing strategies to optimise customer value and business profitability.

- Prepare and present sales reports, forecasts, budgets, and performance updates to management.

- Collaborate with Production, Planning, Finance, and Operations teams to ensure customer expectations are achieved.

- Support new product development (NPD) initiatives and successful product launches.

- Manage customer-specific packaging updates and brand requirements.

- Work closely with Customer Service (managed separately by Corporate Services) to ensure strong customer communication and service outcomes.

About You

To be successful in this role, you will have:

- Minimum 5 years' experience in a senior sales or account management role, preferably within FMCG, food manufacturing, or retail sectors.

- Proven experience managing major retail and commercial customer accounts.

- Strong commercial understanding with the ability to develop and implement sales strategies.

- Demonstrated ability to achieve sales targets and deliver profitable growth.

- Strong negotiation, presentation, communication, and relationship-building skills.

- Experience working with major retailers and understanding of FMCG supply chain requirements.

- Ability to identify market opportunities and translate them into business growth.

- Strong leadership, problem-solving,



and decision-making capabilities.

- Experience with forecasting, budgeting, and sales reporting.

- Full Australian working rights.

Desirable Skills

- Experience in bakery, food manufacturing, or FMCG environments.

- Experience in New Product Development (NPD) and product launches.

- Experience in Sales and Operations Planning (S&OP;) processes.

- Experience working with third-party logistics providers.

- Tertiary qualifications in Business, Marketing, or a related discipline.

What We Offer

- Competitive salary package.

- Senior sales leadership position with significant influence across the business.

- Fully maintained company vehicle and tools of trade.

- Opportunity to work with major Australian retail customers.

- Supportive and collaborative leadership team.

- Opportunity to contribute to the growth and future direction of a successful Australian manufacturing business.

- Ongoing professional development and career growth opportunities.

Why Join Davies Bakery?

At Davies Bakery, we are proud of our 135-year heritage and our commitment to producing quality bakery products for Australian consumers. We value robust customer partnerships, innovation, and continuous improvement. This is an exciting opportunity for an experienced Sales Manager to play a key role in driving growth and shaping our business's future success.

Apply Now

If you are a commercially focused Sales professional looking to make a significant impact within a leading Australian food manufacturing business, we would love to hear from you.

Applications should include a current resume and cover letter outlining your relevant experience and achievements.

📌 Sales Manager (Broadmeadows)
🏢 Davies Bakery
📍 Broadmeadows