We welcome foreign specialists already living in China who bring international perspectives, cross-cultural insights, and a passion for the automotive industry.

Key Responsibilities
Brand Strategy & Positioning
Define Jetour’s brand positioning, key messaging and visual identity standards for the Australian market, ensuring authentic local adaptation.
Develop annual brand communication themes and plans based on deep Australian consumer insights, with a focus on families, outdoor enthusiasts and core target segments.
Integrated & Digital Marketing
Plan and coordinate online and offline marketing activities, including motor shows, test-drive events, social media, website, SEO/SEM, and content marketing.
Manage local digital channels (Facebook, Instagram, TikTok, Google Ads) and continuously monitor return on investment.
Collaborate closely with Sales and Network Development teams to convert marketing leads into quality showroom traffic.
PR & Media Relations




Establish and maintain robust relationships with Australian automotive media, lifestyle media and key opinion leaders.
Lead media drive programmes, press release development, crisis communications and ongoing brand reputation monitoring.
Represent Jetour at industry events (e.g., FCAI conferences) and environmental/social responsibility initiatives to enhance the brand’s community standing.

Qualifications
8+ years of experience in marketing and brand management, including at least 2 years within the Australian automotive or consumer goods industry.
Deep understanding of Australia’s digital marketing ecosystem, media landscape and consumer behaviour.
Proven track record of successful current product launches or brand revitalisation campaigns.
Native-level or business-proficient English, with the ability to draft and polish English-language press releases.
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📌 Brand Director City Of Sydney
🏢 Jetour
📍 City of Sydney