Are you ready to take your career to the next level and work for one of the biggest clubs in the NRL?
If you're passionate about building strategic partnerships, driving commercial growth, and creating meaningful brand experiences, then this role with the Parramatta Eels could be the perfect fit for you.
At the Parramatta Eels, we're all about uplifting lives, delivering unforgettable moments, and bringing communities together.
Our people are at the heart of everything we do, and we're looking for a driven, relationship-focused professional to join our Commercial team.
Our Club values of Accountable, All-In, United, and Respect guide everything we do, and we are committed to fostering a supportive, high-performing culture where every individual is empowered to grow and make a meaningful impact.
As the Partnership Sales Manager, you will play a pivotal role in growing the Club's commercial portfolio by identifying, securing, and developing new corporate partnerships.
Working closely with prospective partners, you will create tailored sponsorship solutions that align with business objectives while delivering long-term value for both our partners and the Club.
You will be responsible for building a strong sales pipeline, leading negotiations, and contributing to the continued commercial success of one of the NRL's most iconic clubs.
About the Role
Reporting to the Head of Partnerships & Sales, the Partnership Sales Manager will be responsible for driving revenue for the Club through the development of new and innovative commercial partnerships.
This full-time role demands a driven,



energetic and approachable individual who has a strong understanding of the role partnerships can play within a brand's broader marketing strategy and a willingness to take the time to understand prospects business needs and objectives.
The successful candidate will be the key driver of new partnership revenue into the Club, responsible for ambitious year-on-year growth targets, working closely with the Head of Partnerships and broader internal teams to achieve them.
This is an excellent opportunity for an experienced, ambitious, team-orientated rights sales manager during an exciting period of growth for the Club.
Functions, Duties & Responsibilities
Strategic development of key category & asset-led outreach plans each season
Leveraging tools, systems and networks to build an engaged pipeline of sales prospects
Utilise a consultative approach with prospective partners to understand objectives and demonstrate how the Parramatta Eels can contribute towards solving marketing and broader business challenges
Drive partnerships sales across the Club's suite of commercial assets.
This approach includes, but is not limited to;
Supporting Partnership Executive to execute effective, continuous outreach
Generating & leading new business meetings with support from Head of Partnerships & Sales
Discuss objectives with the aim of aligning assets of relevance to partner needs
Develop targeted and objective led new business pitches and proposals
Leverage data to articulate opportunities
Closing opportunities through transparent, team-oriented negotiation
Building strong,



collaborative relationships with all departments across the club, to ensure alignment of opportunities included within current business proposals
Day to day management of 1 direct report, Partnership Executive
Weekly and monthly reporting on the status of sales pipeline
Champion the use of the team CRM platform Mondays, ensuring all prospects data is input in a timely manner and accurately maintained
Seamless onboarding of new partners, supporting Partnership Managers in retention and renewals to ensure they become long-term partners of the club
Education & Experience
At least 5 years' experience in a commercially focused role, including developing, selling, and activating strategies to meet organisational objectives and revenue target
Demonstrated ability to present to and engage with key stakeholders
Possess strong commercial acumen and a consultative sales approach
A passion for new business acquisition and delivering sustainable results
Experience in the commercial aspects of sport (desired, but not essential)
Experience of direct line management (desired, but not essential)
Tertiary qualifications in Business/Marketing/Sales or similar highly regarded
Skills & Behaviours
Strong organisational skills with the ability to manage multiple tasks and deadlines
Excellent communication skills that allow you to have structured and objective-led conversations with customers and stakeholders
Positive, proactive, team-orientated attitude, with the ability to work collaboratively
Flexibility to work games/events including evenings, weekends or public holidays
Alignment with the Club's cultural values of Accountable, All-In, United and Respect
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📌 Partnership Sales Manager (New South Wales)
🏢 Parramatta Eels National Rugby League Club
📍 New South Wales