Lead digital innovation.
Grow supporter engagement.
Help us fight the Beast.
This isn't a role where you'll spend your days optimising buttons and writing tickets.
This is an opportunity to lead the digital experience behind one of Australia's most recognised charity brands and help mobilise hundreds of thousands of Australians to take action.
At FightMND, every digital interaction has the potential to fund world-leading research, support families living with motor neurone disease, and bring us closer to a cure.
From the iconic Big Freeze to the Digital Beanie, DIY Big Freeze, Daniher's Drive and our growing eCommerce ecosystem, you'll lead the strategy, platforms and experiences that power our fundraising and supporter engagement.
If you're passionate about creating exceptional digital experiences, love using data to solve problems, and thrive in a fast-paced, purpose-driven environment, we'd love to hear from you.
Why this role matters
Our digital platforms are at the heart of how supporters connect with FightMND.
From Big Freeze, DIY Big Freeze, Daniher's Drive, Digital Beanie and our Annual Giving campaigns, you'll lead the digital strategy that enables thousands of Australians to engage with our cause, donate, fundraise and shop online.
This is an exciting leadership chance to modernise and grow FightMND's digital ecosystem, creating seamless, mobile-first experiences that maximise participation, deepen supporter engagement and drive fundraising growth.
You'll lead FightMND's digital function, collaborating with internal teams, external agencies and technology partners to deliver best-in-class digital experiences that make every supporter interaction meaningful.
Working in close partnership with the General Manager of Fundraising,



you'll help shape the future of FightMND's fundraising strategy, using digital innovation, data and exceptional supporter experiences to drive sustainable growth and long term supporter loyalty.
You're equally comfortable discussing digital strategy with executives as you are reviewing a user journey or analysing conversion data.
You'll likely bring experience in:
A passion for turning big ideas into digital experiences that drive fundraising, engagement and real world impact.
Experience growing websites, online fundraising platforms or eCommerce channels through smart strategy, testing and optimisation.
An obsession with creating seamless supporter experiences, from first click to lifelong loyalty.
A mobile-first mindset and a solid understanding of UX, conversion optimisation, accessibility and digital analytics.
The ability to bring people together, working collaboratively across teams while building great relationships with agencies and technology partners.
Confidence using data and insights to make decisions, solve problems and uncover new opportunities.
Experience with platforms such as Shopify, fundraising platforms, CRM systems and Google Analytics (or similar) is a big plus.
A curious mindset, you love trying new ideas, learning from results and continuously improving.
A hands-on approach.




You're happy setting the strategy one minute and jumping in to solve a problem the next.
Your responsibilities include (but aren't limited to)
Lead FightMND's digital experience strategy across fundraising, campaigns and eCommerce
Drive innovation and continuous improvement across our websites and digital platforms
Lead and develop a high-performing digital team that values collaboration, creativity and continuous learning
Oversee the delivery and optimisation of digital fundraising campaigns including DIY Big Freeze, Daniher's Drive, Annual Giving and Digital Beanie
Optimise supporter journeys to improve engagement, participation, conversion and donor retention
Lead the ongoing development and performance of our Shopify eCommerce store and digital trading activities
Work closely with fundraising, marketing, CRM and merchandise teams to deliver integrated supporter experiences
Manage external digital agencies, technology partners and platform providers
Use analytics, testing and behavioural insights to improve digital performance and supporter experiences
Develop reporting dashboards and performance metrics that support strategic decision-making
Champion mobile-first, accessible and user-focused digital experiences across the organisation
Because this isn't just another digital leadership role.
Every improvement you make helps more people connect with our purpose, raises more funds for life-changing research and care, and brings us one step closer to defeating the Beast.
You'll join a passionate, engaged team where innovation is encouraged, collaboration is valued and your work has genuine purpose.
If you're ready to lead digital transformation that creates real impact, we'd love to hear from you.
#J-*****-Ljbffr

📌 Head Of Digital Experience (Melbourne)
🏢 FIGHTMND
📍 Melbourne