Lifecycle Marketing Manager — Salesforce & Growth (Melbourne)

Lifecycle Marketing Manager — Salesforce & Growth (Melbourne)

01 Aug
|
Bupaoptical
|
Melbourne

01 Aug

Bupaoptical

Melbourne

Bupaoptical is seeking a Customer Lifecycle Marketing Manager to lead the development and optimisation of lifecycle communications across our Wellness portfolio. You will own Salesforce Marketing Cloud, drive audience strategy, data governance, segmentation and lifecycle programs to boost engagement, conversion and revenue.
Initially focused on B2B Wellness, with evolution toward broader B2C opportunities. This role sits at the intersection of Brand, Sales, Digital, Design and Product, requiring
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📌 Lifecycle Marketing Manager — Salesforce & Growth (Melbourne)
🏢 Bupaoptical
📍 Melbourne

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