About Us
Pinnacle Travel Group (PTG) is a proudly Western Australian, family-owned company delivering exceptional transport experiences across land and sea. Our brands include Rottnest Fast Ferries, Pinnacles Coachlines, Australian Pinnacle Tours, Quokka Coaches, Kimberley Quest, The Great Escape Charter Company, Whale Watching Perth, Integrity Coachlines, and Lancelin 4x4 Adventures.
The Role:
We are looking for an energetic, creative and commercially minded Marketing Manager to lead our growing marketing team to drive bookings, brand awareness and business growth across our diverse portfolio.
This is a genuine leadership opportunity for someone ready to take ownership of the department and drive a real impact across the business.
Based at our Malaga office, reporting directly to senior management, you'll lead a small internal marketing team while overseeing the planning, execution and performance of marketing initiatives across a diverse portfolio of tourism and transport brands.
At Pinnacle Travel Group, no two days are ever the same. From digital campaigns to content coordination on Rottnest Island to strategic planning in collaboration with operational managers to promote current experiences, there is always a challenge on the horizon. Ultimately, you'll be responsible for ensuring our incredible brands are promoted to their full potential to support the company's growth.
Responsibilities:
Set departmental priorities, developing your team and ensuring marketing activities align with the Group's strategic objectives
Lead and mentor a small marketing team.




Work collaboratively with company leaders to develop and implement marketing strategies across multiple brands
Manage digital marketing campaigns including paid search, social media and email marketing.
Oversee website content, SEO and online customer experience.
Coordinate content creation, photography, videography and promotional material.
Manage agency and supplier relationships where required.
Monitor campaign performance and provide reporting on ROI and commercial outcomes.
Work closely with operational teams to identify new marketing opportunities.
Protect and strengthen the brand presence across all business units.
Manage overall reporting including department budgets
About you:
We're looking for someone who enjoys being hands on and getting involved, while also providing leadership, training and direction to the team. Ideally you'll have:
3+ Years' marketing experience across digital marketing, brand management and campaign delivery.
Previous experience leading & mentoring people while overseeing projects or marketing initiatives.
A strong commercial mindset with a focus on generating bookings, revenue and overall business growth.
Capable of building strong relationships and engagement across all levels of the organisation.




Excellent written and verbal communication skills.
Strong organisational skills and the ability to manage multiple projects simultaneously.
Experience analysing campaign performance and making data driven decisions.
Tourism, hospitality or travel industry experience will be highly regarded
A positive attitude, strong work ethic and willingness to work in a fast-paced environment.
Why Join Pinnacle Travel Group?
A friendly, welcoming environment
Competitive salarypackage based on experience.
Work across some of Western Australia's most recognised tourism brands.
Genuine opportunity to shape the future of our marketing function.
Encouraged to develop your career as the business continues to grow and innovate.
Staff travel fringe benefits including free travel to Rottnest Island for you and your family
Employee and family support through our dedicated free Employee Assistance Program (EAP)
Applications close on 14th August ****,
however, we may close sooner if we find the right candidate.
We encourage all candidates to learn more about the PTG group of companies at our website;
Unlock job insights
Hirer responsiveness Salary match Number of applicants
Your application will include the following questions:
How many years' experience do you have as a marketing manager?
How many years' experience do you have in digital marketing?
Which of the following statements best describes your right to work in Australia?
What's your expected annual base salary?
Do you have a current Australian driver's licence?
#J-*****-Ljbffr

📌 Marketing Manager (Western Australia)
🏢 Pinnacle Travel Group
📍 Western Australia