Residential Product Marketing Director
Job Description
About Domain and CoStar Group
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms.
In ****, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology.
Together, Domain and CoStar Group is dedicated to digitising the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Included in the S&P; 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
About the Role, Accountabilities & Outcomes
Accountable for leading the marketing for the Residential business, including strategy and go-to-market, value proposition development, brand strategy, and campaign development and execution.
Drive strategy and go-to-market planning for the Residential business, together with key cross-functional partners in Product and Sales and across the business.
Develop and drive the vision for the product value proposition and drive perception of "Why Domain" for consumers and agents.
Develop go-to-market strategy and execution for consumers; including audience segmentation and prioritisation, campaign and creative development, and drive audience growth and consumer preference.
Develop go-to-market strategy and execution for agents; including audience segmentation and prioritisation, value proposition, competitive positioning, sales narratives, events, customer acquisition and retention, and ultimately drive agent confidence and engagement.
Drive Residential brand strategy including funnel analysis, strategic goals for campaigns, and brand portfolio management across CoStar Group Australia,



including Domain and AllHomes.
Key contributor to driving Residential business revenue outcomes.
Lead the Residential business marketing team across B2C and B2B events and campaigns.
Implement best practice people management, talent acquisition and retention, high performance culture and efficient ways of working.
Essentials Experience
Proven track record in marketing leadership, product marketing, with >15 years experience across B2C and B2B.
Demonstrated strategic thinking: robust analytical skills and commercial acumen to interpret data, insights, and financials and turn them into actionable marketing plans that drive business outcomes.
Exceptional written and verbal communication skills, storytelling, campaign and creative development skills, with an ability to drive clarity and influence internal cross-functional teams and external stakeholders.
Experience leading and managing teams, including managing managers.
Ability to set vision, expectations, inspire team, attract and develop talent and capabilities, drive high performance and engagement, and implement foundational processes.
Education
• Bachelor's degree in Marketing, Business, or a related field.
Preferred Experience
Real Estate, Tech, Media, Advertising or Software industries.
Proven track record of successfully driving growth of a challenger brand.
Experience driving strong local influence in a global organisation.
Experience delivering high impact scaled events & experiences.
What's Next?
We'll give your application the thoughtful attention it deserves and get back to you as soon as possible.
If there's a match, one of our Talent Partners will reach out, so keep your phone handy!
We're genuinely excited about the chance to work together and make a meaningful impact.
Equity, Diversity & Inclusion




Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities.
We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability.
If you require adjustments during the process we're here to support.
If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at
******
or leave a message on ************ and we will get back to you.
Equal Employment Opportunity Statement
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‐free workplace and perform pre‐employment substance abuse testing.
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Included in the S&P; 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability.
You can request reasonable accommodations by calling ************** or by sending an email to ******.
#J-*****-Ljbffr

📌 Residential Product Marketing Director (New South Wales)
🏢 Domain
📍 New South Wales