About the Role
Our client is an Amazing B2C Brand with a reputation amongst it's employees and customers that is second to none.
It is a fantastic chance for an experienced and ambitious loyalty focused marketer to come in and hit the ground running while owning their world-class rewards program. It's a strategic and hands on role delivering best in class marketing campaigns that will fuel acquisition, engagement, retention and long-term loyalty.
Duties
As a Marketing Manager within the Loyalty team, this role is responsible for supporting the planning, executing and optimisation of acquisition and engagement campaigns across Rewards and Loyalty, including always-on automations to educate, engage and inspire. You will deliver this by partnering and collaborating with various teams across the business to ensure seamless campaign execution.
Reporting to the Head of Marketing, you will design and implement a multi-channel growth strategy to drive rapid customer acquisition and retention as well as increasing brand awareness across Australia.
Ideating, briefing and execution of targeted 1:1 campaigns across app, email and digital media, designed to drive key program KPIs
Partnering cross-functionally to successfully deliver campaigns, communications and creative
Reviewing and measuring the performance of loyalty marketing campaigns and deliver presentations on activity, reporting and performance
Building and optimising a suite of always-on lifecycle journeys using our model-based automation engines




Suggesting and implementing campaign optimisations based on performance and key results.
About you
You're ready for the next big challenge! You're customer obsessed and love being strategic and getting your hands dirty in the nitty gritty too
You're obsessed with the customer journey. You love coming up with creative, non-traditional marketing campaigns, testing and iterating to identify low cost acquisition tactics as well as re-engaging dormant users
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You're an awesome project manager, you're highly organised and you know how to manage and motivate your internal and external teams, set and achieve quarterly KPIs
Must have
Degree qualified with 5+ years of quantifiable experience in lifecycle, loyalty marketing strategy and implementation (airline, retail, subscription, insurance or financial services or Big B2C Brand experience is highly favourable)
Tertiary education in related fields
Retail, eCommerce and loyalty experience desirable
Campaign management experience including brief writing, creative evaluation, targeting and segmentation, AB testing, production and measurement
What's in it for you?
Opportunity to join a best in class brand, high-performing and above all a great team of humans
Fantastic role within an established, collaborative, highly-regarded brand where they genuinely put people first and where this role will take your career to the next level
A few more perks like flexibility, training and events.
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📌 Marketing Manager - Loyalty (Sydney)
🏢 Agrifutures
📍 Sydney