Ready to unleash your marketing potential with Australia's dynamic leader in fresh pet food?
At Prime100, our mission is clear: "Making Pets Healthier and Pet Parents Happier." We are incredibly passionate about producing premium, nutrient-packed fresh pet food that helps pets thrive and gives parents ultimate peace of mind. If you are looking for a fast-paced, collaborative, and rewarding environment where your work directly impacts lives—and furry friends across the nation—you've found your next home.
The Chance
We are looking for a proactive, creative, and analytical
Assistant Brand Manager – Fresh Innovation
to join our expanding team. Reporting to the Marketing Manager - Fresh Innovation, this is a hands-on, incredibly diverse role perfect for a true multi-tasker.
You will help shape the strategic innovation pipeline, taking new product development (NPD) projects all the way from cool concepts to successful commercial launch. You will act as a critical connector, collaborating across cross-functional teams to drive brand awareness and influence our long-term business growth.
What You'll Be Doing
Drive Innovation & Launches:
Support go-to-market strategies for exciting new products, managing workflows to ensure seamless alignment across Sales, Supply Chain, and Marketing.
Packaging & Creative:
Partner with R&D; and design teams to create compliant, standout packaging artwork and messaging that catches the eye and wins consumer trust.
Insights & Reporting:
Monitor competitor trends, analyse monthly sales data, track campaign ROI, and turn market research into actionable growth strategies.
Campaign & Social Support:
Support the deployment of integrated marketing campaigns across digital, print, and in-store channels to drive trial and brand adoption among consumers.




Digital & Event Support:
Support activity to keep our website fresh, drive the marketing calendar, and represent Prime100 at lively industry trade shows and consumer expos.
Team Synergy:
Efficiently manage assigned budgets (purchase orders/invoicing) and provide administration support for the Customer Development team's CRM platform.
What You'll Bring
Education & Experience:
A Bachelor's Degree in Marketing, Business, Communications, or a related field, paired with 2–3 years of experience in brand management or marketing assistant roles (highly desirable if within FMCG or the pet care industry).
Analytical Savvy:
A strong understanding of consumer marketing and retail dynamics, with a proven ability to interpret data and translate it into transparent insights.
Platform Proficiency:
Comfort navigating and driving process through Monday.com and Google Workspace. Experience with Shopify, Meta Business Suite and PowerBI desirable.
Powerhouse Mindset:
Impeccable attention to detail, top-tier organisation, outstanding written communication, and the ability to hit deadlines with ease.
Core Traits:
You are naturally inquisitive, take complete ownership of your work, display high integrity, and are always looking for better ways to do things.
Why Join Us
A Vibrant Culture:
We are a unique, supportive, and inclusive team that thrives on excelling together while having genuine fun.
Learn from the Best:
You will work alongside a wealth of talented subject matter experts (SMEs) eager to help you grow.
Growth opportunities:
We offer a competitive salary and significant opportunities to advance your career as our brand continues to scale.
Purpose-Driven Work:
Know that your efforts are making a direct, positive impact on the health and happiness of pets nationwide.
#J-*****-Ljbffr

📌 Assistant Brand Manager – Fresh Innovation (Melbourne)
🏢 Prime100
📍 Melbourne