Turn customer data into meaningful commercial growth
A successful Australian consumer business is looking for an experienced Customer Insights & Growth Analyst to strengthen how it understands, engages and grows its customer base.
Joining a central digital and customer team, you'll combine customer, transactional, CRM and digital data to uncover behavioural patterns, identify opportunities and influence decisions across marketing, e-commerce, customer engagement and commercial leadership.
This is not simply a reporting role. You'll act as the voice of the customer, transforming complex data into clear recommendations that improve acquisition, engagement, retention, loyalty and customer lifetime value.
What you'll be doing
Analyse customer behaviour, purchasing patterns, basket composition and lifecycle performance
Develop customer segmentation, cohort analysis and customer health frameworks
Monitor retention, churn, repeat purchase, frequency, loyalty and customer lifetime value
Analyse the quality and long‐term value of newly acquired customers
Measure the effectiveness of CRM and customer engagement initiatives
Extract, clean and manipulate large customer datasets using SQL
Build and improve dashboards and reporting frameworks in Power BI
Conduct customer deep‐dives and ad‐hoc commercial analysis
Identify emerging customer, category and consumer trends
Support forecasting, business cases and strategic decisions
Translate complex findings into transparent, actionable recommendations
Present insights to digital, customer and senior commercial stakeholders
Improve data quality, reporting standards and customer measurement capabilities
Explore predictive and generative AI tools to accelerate analysis and automate routine insights
What we're looking for
You'll be technically capable, commercially curious and interested in understanding not only what
customers are doing, but why it matters to the business.
You'll ideally bring:




Five or more years' experience in customer analytics, customer insights, CRM analytics, business intelligence or digital analytics
Advanced SQL skills and experience working with large customer datasets
Strong Power BI and Microsoft Excel capability
Experience working with data warehouses, data lakes or customer data platforms
Experience analysing retention, loyalty, lifecycle performance and acquisition effectiveness
Knowledge of segmentation, cohort analysis and customer lifetime value
The ability to transform complex data into meaningful commercial recommendations
Strong problem-solving skills and excellent attention to detail
Confidence communicating insights to stakeholders at different levels
A proactive approach to identifying opportunities, risks and questions the business may not yet be asking
Experience with GA4, attribution modelling, predictive analytics, CRM platforms or AI-enabled data workflows would be advantageous.
Experience within retail, e-commerce, loyalty or another consumer-focused environment would be helpful, but relevant customer analytics experience from other industries will also be considered.
Why consider this opportunity?
Influence customer and commercial strategy across a diverse consumer business
Help shape an evolving customer insights and measurement capability
Work with rich customer, transactional, CRM and digital datasets
Gain exposure to senior digital and commercial leaders
Move beyond reporting and directly influence growth decisions
Contribute to broader digital transformation initiatives
Receive strong coaching and professional development
Join an established Australian business investing in its digital capabilities
Work within a collaborative and supportive culture
Location and flexibility
The role is based in
Sydney's Southern Suburbs
and offers a hybrid working arrangement, with regular office-based collaboration.
If you enjoy uncovering the story behind customer behaviour and turning that understanding into measurable commercial growth, we'd love to hear from you.
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📌 Customer Insights Analyst | Sydney | $130,000–$150,000 + Super | Permanent
🏢 Big Wave Digital
📍 Sydney