At Morning Made, we're solving the coffee problem - the jitters, the crash, the 2pm slump - with a range of functional matcha, chai, turmeric and mushroom lattes built for people who want to feel good, not just caffeinated. We're one of the fastest-growing coffee-alternative brands globally, stocked in 30,000+ doors across Walmart, Target, Kroger, and Woolworths, with major retail launches landing across AU, NZ and the US this year.
The Role
We're looking for a commercially sharp Sales Manager to own two connected engines of the business: our ANZ retail relationships (Woolworths, Coles, Foodstuffs, independents) and our ANZ foodservice channel (distributors, roasters, cafés). You'll manage key accounts end-to-end - forecasting, trade spend, velocity, new business - and be the person buyers and distributors call first.
This is a build-and-run role, not a support seat. You'll inherit an active account base and be expected to grow it from day one.
What You'll Own
Manage and grow key retail relationships - Woolworths, Foodstuffs, independents - owning promo planning, range reviews, and NPD rollout with distributor partners
Manage and grow ANZ foodservice through new cafe, distributor and roaster partnerships, in line with our Foodservice Strategy
Identify and close new business across retail, foodservice, and adjacent channels
Monitor sales performance, category trends, and competitive landscape to inform strategic decisions
Own the end-to-end account management process, including forecasting, trade spend management, and performance tracking
Build robust relationships with buyers, category managers, and key industry stakeholders




Support the launch of new products and ensure optimal placement and sell-through in stores
Own trade spend and margin performance across every account
Collaborate with marketing to drive in-store activations, promotional campaigns, and trade marketing strategies
Some domestic travel to meet retail partners and attend industry events
What You'll Need
3+ years in FMCG/CPG sales or key account management, with real ownership of a forecast and P&L-style; account responsibility
Existing relationships across ANZ retail buyers and/or foodservice distributors/roasters are a strong plus
Proven track record of managing and growing retail accounts, particularly in grocery, specialty, or foodservice.
Strong understanding of the ANZ retail landscape, including key players, trends, and market dynamics.
Exceptional negotiation, communication, and relationship-building skills.
Results-driven mindset with a passion for hitting and exceeding sales targets.
Experience with trade spend management, forecasting, and sales analytics.
Comfortable operating with high autonomy in a small, fast-moving team
Why Join Morning Made?
Massive Growth Prospect: Be part of one of the fastest-growing brands in the wellness space, with major expansion plans in ANZ.
Make an Impact: Play a pivotal role in shaping our regional sales strategy and building a strong foundation for long-term success.
Innovative Culture: Join a high-energy, youthful fast-paced team that's disrupting the beverage industry.
Global Team: Work alongside top talent in the industry, collaborating across multiple markets.
#J-*****-Ljbffr

📌 Sales Manager Foodservice & Retail - Surry Hills, Sydney
🏢 Morning Made
📍 Sydney