Role Overview
Our client is seeking an experienced
Dotdigital Consultant to lead the end -to -end design, implementation, integration, and optimisation of customer journeys across email, SMS, and omnichannel touchpoints.

This role will combine strategic consulting, functional solution design, technical integration oversight, and quality validation to ensure a scalable, high -performing marketing automation ecosystem.

The consultant will work closely with marketing, CRM, digital, retail operations, IT teams, and external partners to deliver a fully integrated and optimised Dotdigital solution.

Key Responsibilities
1. Solution Design & Strategy
Lead end -to -end design of
Dotdigital customer journeys across email, SMS, and omnichannel channels

Map current -state processes and define future -state automated workflows

Provide strategic guidance on:

Segmentation frameworks

Lifecycle marketing strategy

Automation logic

Personalisation approach

Translate business requirements into scalable Dotdigital configurations

Recommend best practices aligned to Dotdigital capabilities and industry standards

2. Integration & Data Architecture
Analyse and define integrations between Dotdigital and existing systems including:

Infinity POS

Shopify

Okendo

Wishlist

Searchspring

Gorgias

Define:

Data flows

Field mappings

API requirements

Event triggers

Edge case handling

Ensure accurate syncing of:

Customer attributes

Orders & transactions

Reviews

Wishlists

Support interactions

Work with technical teams to oversee integration implementation

3. Configuration & Implementation Oversight
Oversee configuration of:

Automated journeys

Triggers and filters

Segmentation rules

Dynamic content

Personalisation tokens

Voucher and offer logic

Ensure correct setup of cross -channel orchestration





Validate automation logic aligns with defined business rules

4. Testing & Quality Assurance
Develop and execute test plans covering:

Journey triggers

Segmentation logic

Data sync accuracy

Event sequencing

Dynamic content rendering

Transactional communications

Perform end -to -end testing across systems

Validate API integrations and data accuracy

Log and track defects, ensuring traceability back to requirements

Support UAT and go -live readiness

5. Stakeholder Engagement
Facilitate workshops across marketing, digital, retail operations, and IT

Provide clear documentation including:

Functional specifications

Process flows

Journey logic

Acceptance criteria

Act as the primary point of contact for Dotdigital best practice guidance

Ensure alignment across business and technical teams

Requirements
Required Skills & Experience
Robust hands -on experience with
Dotdigital (Journeys, segmentation, automation, integrations)
Experience designing and implementing
omnichannel marketing automation solutions
Proven background in
eCommerce and retail technology ecosystems
Strong understanding of
customer lifecycle marketing
Experience working with APIs, event -driven integrations, and data flows

Ability to move between strategic consulting and technical detail

Experience supporting full lifecycle delivery from discovery to go -live

Nice to Have
Shopify ecosystem experience

Retail POS integration exposure

Basic SQL or data validation experience

Experience working in Agile environments

Engagement Outcome
The Dotdigital Consultant will deliver:

✔ Scalable and optimised customer journeys

✔ Clean and accurate data integrations

✔ Fully tested automation workflows

✔ A stable, production -ready solution

✔ Best practice alignment with Dotdigital capabilities

📌 Dotdigital Consultant (Sydney)
🏢 Minutes to Seconds Pty
📍 Sydney