Digital Content Lead
Melbourne or Sydney
We're looking for a unicorn. Someone obsessed with the nuts and bolts of search who can write content that engages both Australian humans AND bots.
Sound like you? Join our award-winning agency to increase the visibility of The Research Agency's content and enhance our Australian voice.
This role can be based in Sydney or Melbourne.
ABOUT TRA
The Research Agency (TRA) is a leading insights agency.. We practice the art of knowing people—combining behavioural science, culture, data and creativity to solve complex problems for organisations across Australia and beyond.
We're curious by nature, rigorous in thinking, and driven by ideas that make a meaningful difference.
ABOUT THE ROLE
This role exists to ensure our content works harder – across channels, campaigns and both human and AI search environments. As part of the marketing team, it provides an essential Australian perspective across content and social.
You'll own TRA's search strategy, enhance our Australian content, and help evolve how content is planned, created and optimised. .
WHAT YOU'LL DO
Support the delivery of TRA's content strategy, driving brand fame and engaging target audiences.
Own the search elements of TRA's content strategy, applying best practice SEO and AEO strategies to ensure content is discoverable across Google and AI search environments (AIO/LLMs).
Collaborate with the Content Lead to write, edit, and publish content for digital channels (social media, website, articles, ad/email campaigns, and supporting assets) while maintaining a consistent brand tone and inclusive voice.
Write new and optimise existing content for the Australian market




Utilise HubSpot to execute marketing strategies and key client communications, leveraging data and automation to improve results.
Monitor content performance against OKRs and continuously optimise for success.
ABOUT YOU
3+ years' experience in digital content, copywriting or content marketing
Robust SEO capability (Semrush or similar) and curiosity about AI-driven search
Experience owning and executing content calendars
Confidence using data and analytics to inform decisions
Experience with HubSpot (or similar CRM) and LinkedIn content
A sharp eye for detail and a bias for "smarter, not harder" ways of working
You're a self-starter who thinks strategically, executes confidently, and enjoys building systems that help good ideas travel further.
WHY TRA
Real ownership and influence over how the brand shows up
Smart, collaborative people who value curiosity and rigour
Work that blends creativity, data and human insight
A culture that encourages learning, experimentation and impact
We are an award-winning agency that values innovation and transformative thinking. TRA has been named Research Agency of the Year, AU/NZ, B&T; Awards ****. TRA has also been awarded AFR BOSS Most Innovative Company, Professional Services *****), Gold for
Campaign Asia-Pacific
Market Research Agency of the Year and Silver for Independent Agency of the Year, in Australia and New Zealand in ****, and most recently won Global Gold at the **** @ESOMAR Awards for Excellence in Global Research.
We have regular social events, some flexibility to work from home, and a competitive salary package to underpin the experience!
If you're excited by shaping ideas, building momentum, and helping a strong brand grow smarter and louder, we'd love to hear from you.

📌 Digital Content Lead (Sydney)
🏢 TRA
📍 Sydney