What Works | Canberra (hybrid) | Full-time | Base + commission
We're looking for a Commercial Executive to drive revenue across the business.
You'll sell our digital subscription products, convert the sales enquiries that come through our campaigns and referral network, and help win new work through tenders and proposals.
It's a broad role with plenty of ownership and a clear development path as the business grows.
About us
What Works partners with organisations end to end across digital innovation and growth.
We operate through four pillars: growth & marketing, product & tech, strategy & advisory, and ventures.
We take clients from strategy through to build, launch and scale.
Our portfolio includes digital subscription products used by government, defence, academic and corporate clients in Australia and internationally.
The role
You'll work directly with the founders across three main areas:
Digital product sales.
Run the sales cycle for our subscription products, from prospecting and demos through to negotiating, closing and renewals, with buyers across government, institutions, corporates and local businesses.
Inbound and referral sales.
Handle the enquiries generated by our campaigns and referral network.
Qualify leads, scope what they need, shape the right offer and convert them into clients.
Bids and proposals.
Draft and coordinate RFQ and tender responses, and write proposals that win work across our four pillars.
There's also some project and account management in the mix, keeping key client relationships strong and making sure what we sell gets delivered well.
Day to day, you will:
Build and manage a pipeline in HubSpot across products, services and inbound opportunities
Run product demos and capability briefings for senior audiences




Qualify and convert inbound enquiries from campaigns and referrals
Draft RFQ and tender responses and client proposals
Manage renewals, upsells and a small portfolio of client accounts
Represent us at conferences and industry events
Bring market and buyer insights back into product, pricing and campaign decisions
Where the role goes
We want this role to grow with the business.
Taking on our ventures pipeline, bigger partnership deals and more of the commercial strategy.
We're looking for someone who can step up over time.
About you
3+ years in B2B or B2G sales (or relevant roles requiring strong communication skills and relationship building), business development or account management, ideally across SaaS, digital products or professional services
A track record of closing deals and hitting targets, with the patience for longer government and institutional sales cycles
Strong writing skills.
You can turn a conversation into a solid proposal or tender response
Comfortable presenting to senior stakeholders, including government audiences
Organised and self-directed, able to manage product sales, inbound enquiries and bid deadlines at the same time
Experience selling to government, institutions and businesses is a plus, as is HubSpot experience
What's on offer
Competitive base salary plus uncapped commission
Hybrid working from our Canberra base
Variety across digital products, services and ventures rather than a single product line
A small senior team, so you'll have direct access to decision-makers and a real say in how we do things
Career development and growth opportunities
Professional development budget
How to apply
Send your CV and a short cover note telling us about a deal you're proud of winning and what makes you outstanding for this role at What Works.

📌 Commercial Executive (Canberra)
🏢 What Works Global
📍 Canberra