- Strong expertise in AEP, including Real-Time Customer Data Platform (RTCDP), data ingestion, identity resolution, and profile unification
- Proven experience designing and implementing data pipelines, including ingestion from multiple sources using APIs, streaming, and batch methods
- Experience working with segmentation, activation, and audience management to enable targeted, real-time customer engagement
- Solid understanding of data modelling, XDM schemas, governance, and privacy frameworks within AEP
- Experience integrating AEP with broader Adobe Experience Cloud solutions (e.g. Analytics, Target, Journey Optimizer) and external systems
- Strong troubleshooting and stakeholder engagement skills, with the ability to translate business requirements into scalable data and personalisation solutions.