Reports to: Head of Marketing

Package: $130,000–$150,000 base + super + bonus (subject to experience)

Start: We’ll wait for the right person

THE ROLE

Thousands of dog owners have put their dog’s nutrition on subscription with us. Keeping them, bringing them back, and growing what they spend is the single line we most want to move — and right now no one owns it end‑to‑end. That’s this role.

As our first dedicated Lifecycle & Retention Manager, you’ll own our email, SMS, and subscription experience as one channel. You’ll step into a mature Klaviyo setup and a Skio‑powered subscription model and take both somewhere they haven’t been. You’ll report to the Head of Marketing, work day‑to‑day with Product, Ecommerce, Performance and Content, and own the metrics that decide whether the channel wins: churn, LTV, AOV, and repeat purchase rate.

It’s a lot of surface area for one person. That’s the point. You own the whole channel, not a slice of it — and you’ll have AI, a mature stack, and a low‑ego team to make that leverage real.

ABOUT US

We make Australia’s only wild protein‑focused all natural dog food — Aussie made, air‑dried, built to mirror what dogs evolved to eat. Founded in 2022, we’ve since onboarded 30,000+ dogs, scaled to 3.4M+ meals a year, built a subscription‑first DTC model with thousands of 5‑star reviews, vertically integrated our manufacturing, and created real‑world native habitat conservation through our supply chain — backed by some of the brightest minds in the pet industry.

We’re lean, operator‑led, and built for speed. We hire people who’d rather own an outcome than sit in a meeting about it that goes nowhere.

WHAT YOU’LL DO

CRM / EMAIL

- Own the Klaviyo programme end‑to‑end — campaign calendar, flow architecture, segmentation, deliverability, and performance.
- Build and optimise every journey (welcome, post‑purchase, replenishment, re‑engagement, win‑back), with a clear view of what moves the needle at each stage.
- Use Zaymo to build interactive, energetic email that goes beyond static templates and genuinely earns the click.




- Run a disciplined test‑and‑learn programme on subject lines, send times, formats, and offers — and apply what you learn to the next send.

SMS

- Own SMS strategy and execution in Klaviyo — segmentation, copy, compliance, and results.
- Build flows that complement email rather than echo it, and find the moments where a well‑timed text changes a subscriber’s decision.

SUBSCRIPTION EXPERIENCE

- Live inside Skio — manage the subscription experience from onboarding through churn saves, pause/skip interventions, and replenishment cadences.
- Understand why subscribers actually leave, then build the journeys that address it before cancellation lands.
- Drive AOV through cross‑sell, upsell, and bundle comms that add real value without feeling like a hard sell.

ANALYTICS & CROSS‑FUNCTIONAL

- Own your channel metrics (churn, repeat purchase rate, LTV, AOV, email/SMS revenue contribution) and report to the Head of Marketing with a clear next action for each.
- Partner with Ecommerce on funnel conversion across the subscriber journey, and with Performance on the acquisition‑to‑retention handoff — the first few weeks define whether a subscriber sticks.

HOW WE WORK - GREAT THINKING + AI VELOCITY

Leveraging AI for velocity is a huge part of what we do, and we mean it as more than a line on a job ad. We run an internal AI program across the company, with prizes each cycle for the best build that replaces a manual process, and we train our team on the tools rather than expecting them to figure it out alone.

For this role, that’s leverage. We want a marketer who builds AI into how the channel runs — drafting and iterating copy, interrogating their own data, spinning up segments and variants, automating the busywork so the time goes to judgement.



You don’t need to arrive an expert. Bring the instinct and the appetite; we’ll build the skill.

ABOUT YOU

You’ve spent 5+ years in lifecycle, CRM, email, or retention marketing at a D2C or subscription brand. You’re Klaviyo‑native, you understand the mechanics of a subscription business, and you’re the kind of marketer who reads the results, asks why, and changes the approach. You’re not waiting to be told what to test — you already have ideas.

You likely bring:

- Hands‑on Klaviyo expertise — you build flows, set up segments, and diagnose deliverability issues yourself. This is the core tool.
- Subscription platform experience (Skio, Recharge, or similar) and a real understanding of what drives retention.
- A data‑driven mindset — you know your metrics, read the results, and course‑correct fast.
- A strong copywriting sensibility — you know what good looks like and you push for it.
- Structured A/B testing experience and the discipline to document and apply what you learn.
- Shopify familiarity — it’s table stakes here.
- Comfort using AI in your day‑to‑day, and the appetite to go further with it.
- A love for dogs and belief in the mission.
- A background in D2C subscription and/or pet.
- Experience with Zaymo or other interactive/dynamic email tools.
- Strong instincts for personalisation and segmentation at scale.

WHAT YOU’LL GET

- Real channel ownership from day one
- A direct line to the Head of Marketing and the Founders, and the room to actually move the number.
- An internal AI program and a mature stack, so you work at the top of your craft instead of buried in busywork.
- A flexible setup: 4 days/wk at our pet‑friendly Brookvale HQ is the ideal
- A competitive package: $130,000–$150,000 base + super + bonus, subject to experience.
- A smart, low‑ego, execution‑first team that backs each other.

Eureka is an equal opportunity employer. We’re committed to building a diverse, inclusive team — and we’ll work with you to ensure accessibility at every stage.

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📌 Lifecycle & Retention Manager (City of Sydney)
🏢 Eureka Pet
📍 City of Sydney