About us

BlockBlueLight is a world leader in blue light–blocking products and red light therapy — and one of

New Zealand's fastest-growing companies, selling globally with customers across NZ, Australia,

USA, UK/EU and beyond. We were recently ranked 4th in the NZ Deloitte Fast 50 for 2025,

recognised for exceptional international growth. As pioneers in the science of light and its impact

on sleep, energy and wellbeing — from blocking harmful artificial light to harnessing the advantages of

red and near-infrared light — our mission is to empower people to thrive in today's digital world.

About the Role

We're looking for a Creative Strategist who is equal parts marketer and hands-on designer. You'll

own the full creative pipeline for our paid and organic channels — from digging into data and

customer insights, to writing concepts and hooks, to actually producing the video and static ads

yourself.

What You'll Do

• Develop creative strategy for paid social and organic social based on performance data,

customer research, reviews, and competitor analysis

• Ideate and script ad concepts: hooks, angles, UGC briefs, storyboards

• Design and produce the creatives yourself: edit video ads (UGC-style, product demos,

founder-style, motion graphics) and design static ads, banners, and landing page assets

• Run structured creative testing:



build iteration roadmaps, analyze results (CTR, thumbstop, hold

rate, CPA/ROAS), and turn learnings into the next batch of winners

• Keep creative output on-brand while optimizing for performance

• Maintain an organized asset and learnings library (naming conventions, test logs, winning

angles)

What We're Looking For

• 3+ years in creative roles for DTC/ecommerce brands (in-house or agency)

• Strong hands-on video editing skills with a feel for pacing, hooks, and native platform formats

• Strong static design skills — layout, typography, visual hierarchy

• Solid understanding of direct-response marketing: hooks, angles, offers, CRO basics

• Comfort with performance metrics — you know what thumbstop ratio, hold rate, CTR, and

ROAS tell you about a creative

• Portfolio with context on results

What We Offer

• Remote-first role with flexible hours

• Direct ownership of the creative function — your ideas ship fast, no layers of approval

• Budget for tools, stock assets, and UGC creators

• Performance-based bonuses tied to creative wins

How to Apply

Send us: Your portfolio (video + static)

We review every application with a portfolio. Applications without work samples won't be

considered.

📌 Creative Strategist (Melbourne)
🏢 BlockBlueLight
📍 Melbourne