About Us

CITY MEDICAL CENTRE PTY LTD is a South Australian healthcare provider committed to delivering high-quality health and wellness services to the community. The organisation provides a range of professional services designed to support the health and wellbeing of patients across different stages of care.

As our organisation continues to expand, we are seeking a motivated and experienced Marketing Specialist to support business growth, strengthen brand awareness, identify market opportunities, and coordinate marketing initiatives across our healthcare services.

The Opportunity

As our Marketing Specialist, you'll play an key role in supporting the organisation's continued growth by developing, implementing and evaluating marketing strategies and initiatives across multiple healthcare service areas. Working closely with management and internal stakeholders, you'll contribute to strategic marketing planning, strengthen brand awareness, and deliver integrated campaigns that enhance community engagement and support business objectives.

Key Responsibilities

1. Developing, implementing and evaluating integrated marketing strategies that support organisational objectives, business growth and increased patient acquisition.

2. Conducting market research and analysing patient demographics, market trends, competitor activities, and emerging opportunities to identify market opportunities for new and existing healthcare services and support strategic business planning.

3. Identifying target markets and advising management on marketing strategies, service positioning, pricing, promotional activities, and communication channels to improve brand awareness and patient engagement.

4.



Planning and delivering digital marketing campaigns across websites, social media platforms, email marketing, online advertising, and other digital channels.

5. Developing and managing marketing content, promotional materials, newsletters, website updates, and digital communications to ensure consistent brand messaging and promote the organisation's healthcare services.

6. Monitoring and analysing marketing campaign performance using marketing analytics tools, and preparing reports with recommendations to improve marketing effectiveness, patient engagement, and return on investment.

7. Advising management on marketing strategies, campaign performance, and business development opportunities based on market research, marketing analytics, and performance insights.

8. Coordinating with internal stakeholders and external agencies, including digital marketing, advertising and creative service providers, to ensure marketing projects are delivered effectively, on time, and in accordance with organisational objectives.

9. Maintaining brand consistency across all marketing communications and supporting the ongoing development of the organisation's marketing resources.

Requirements

1. A Bachelor's degree or higher qualification in Marketing, Business, Communications, or a related discipline.

2. At least one year of relevant experience in a marketing, digital marketing,



or marketing communications role.

3. Demonstrated experience in developing, implementing and evaluating marketing strategies and campaigns across multiple communication channels.

4. Sound knowledge of digital marketing, including SEO/SEM, social media marketing, email marketing, website management, online advertising, and marketing analytics.

5. Experience using Google Analytics, Meta Business Suite, CRM platforms, and content management systems to monitor and analyse campaign performance.

6. Excellent communication, stakeholder engagement, content development and presentation skills.

7. Strong organisational, analytical and project management skills with the ability to manage multiple priorities.

8. A proactive and collaborative approach with excellent attention to detail.

9. Previous experience in the healthcare, medical, or wellness sector will be viewed favourably.

Why Join Us

Joining CITY MEDICAL CENTRE PTY LTD offers the opportunity to work in a collaborative and professional environment where you'll contribute to meaningful marketing initiatives supporting healthcare services. We value innovation, continuous improvement, and professional development, providing employees with opportunities to grow alongside our organisation.

Apply Now

If you are a passionate and results-driven marketing professional looking to contribute to a growing healthcare organisation, we would love to hear from you.

Please submit your resume and cover letter outlining your qualifications, experience, and suitability for the role.

Only shortlisted applicants will be contacted.

Pay: $80,000.00 – $90,000.00 per year

Work Location: In person

📌 Marketing Specialist (Adelaide)
🏢 City Medical Centre Unit Trust
📍 Adelaide