Job title: Digital Marketing & Content Coordinator — Marketing & Customer Experience (Flowers + Tearoom)

Employment type: Full‑time
Salary: $65,000–$70,000 PA + super
Location: ASCOT VALE, Melbourne (on‑site)

About us
We’re a Melbourne florist + tearoom combining online flower sales with in‑room bookings and events. We’re hands‑on, customer‑focused and need a generalist marketer who can create engaging digital content, improve organic visibility and manage day‑to‑day customer enquiries and bookings.

The role
This is a varied hands‑on role covering content and digital marketing, basic e‑commerce maintenance, booking management and first‑line phone/email customer service. You’ll create social content and short video, run email campaigns, keep product pages and inventory updated in Shopify, manage tearoom bookings and support paid campaigns and reporting.

Key responsibilities
- Create social content (TikTok, Instagram, Facebook), short-form video, photography and product copy
- Produce SEO-focused blog content and website landing pages to drive organic traffic and conversions
- Run email marketing and CRM lists (Mailchimp, Klaviyo or similar); segmenting and A/B testing
- Maintain Shopify product pages, inventory notes and basic CMS updates
- Manage tearoom bookings and respond to phone/email enquiries; confirm bookings and resolve routine issues
- Assist with paid campaigns (Meta/Google) and basic performance reporting using analytics tools
- Keep the marketing calendar, promotions and event communications updated
- Turn insights from analytics into improved content and campaign tactics

About you (must-haves)




- 3+ years marketing experience in small business / hospitality / retail / e‑commerce (or 2+ with solid demonstrated results)
- Strong written and phone communication skills with a genuine customer service focus
- Experience with social media content creation, email campaigns and basic analytics/reporting
- Comfortable with Shopify (or similar) and booking systems (ResDiary/Timely experience desirable)
- Able to work occasional weekends (tearoom peak times)

Nice to have
- SEO content writing and blogging experience (portfolio of posts preferred)
- Basic photography and video editing; Canva proficiency
- Experience running small paid campaigns and influencer collaborations
- Experience with Google Analytics, Meta Insights and Excel reporting

Skills we value
SEO content & blogging | Social media marketing | Campaign execution | Analytics & reporting | Email marketing | Website/CMS management | Canva | Google Workspace | Microsoft Office

What we offer
- $65,000–$70,000 + super, paid leave and standard entitlements
- Staff discounts, free staff meals on shift, and a supportive small‑team environment
- Hands‑on role with opportunities to shape our digital presence and in‑room customer experience

How to apply
Please apply via email to [email protected] with:
1) a brief cover letter,
2) your CV,
3) 2–3 examples of social posts/campaigns, SEO blogs or portfolio screenshots.

Shortlisting starts immediately. We look forward to seeing how you can help grow our digital channels and delight our in‑room guests.

Pay: $65,000.00 – $70,000.00 per year

Work Location: In person

📌 Marketing Coordinator (Ascot Vale)
🏢 AMAZING GRAZE FLOWERS
📍 Ascot Vale