Seafolly is on the lookout for a people, sales and customer focused Area Manager to join our NSW team. This is a full-time opportunity, based locally in Sydney.

As our Area Manager, you’ll be a true ambassador of the Seafolly brand - bringing our spirit to life in every store and interaction. You’ll lead with passion, energy, and a people-first mindset, inspiring your teams to feel confident, connected, and empowered. Through your leadership, you’ll drive strong performance across your region, creating an environment where teams thrive and deliver exceptional results while celebrating everything that makes Seafolly unique.

About Seafolly:

Born on the sun-soaked beaches of Sydney in 1975, Seafolly has been making waves in swimwear ever since. Our mission? To give women around the world that unbeatable feeling of confidence through innovative designs that put fit first.

We live and breathe the Australian beach lifestyle, using it's iconic energy to inspire all that we do. From bold prints to timeless silhouettes, our collections are designed to empower women to embrace the beach with confidence and style.

Today, Seafolly is loved globally, with over 35 retail stores, online boutiques, and select retailers in over 50 countries.

You will:

- Lead and embed a customer-first culture by coaching teams to consistently deliver exceptional, brand-aligned service, demonstrating strong product knowledge, fit expertise, and customer empathy in every interaction

- Drive a high-performance sales environment by setting clear expectations, motivating accountability, and leveraging coaching to exceed sales, KPI, and customer experience benchmarks

- Maintain exceptional in-store standards through strong visual merchandising, housekeeping, and ongoing team development to ensure a premium and consistent brand presentation

- Utilise data insights (sales, traffic, and customer trends) to identify opportunities, optimise performance, and inform stock, promotional, and operational decisions





- Effectively manage financial performance by overseeing budgets, rosters, wage control, shrinkage, and auditing processes while ensuring compliance with company policies and procedures

- Champion omni-channel and customer loyalty initiatives, ensuring teams maximise customer engagement, database growth, retention, and seamless multi-channel experiences

- Build and sustain a high-performing team culture by fostering trust, inclusivity, and engagement while driving recruitment, development, succession planning, and retention

- Lead with strong communication and collaboration by acting as a key link between stores and head office, supporting remote teams, and ensuring alignment on strategy, feedback, and continuous improvement initiatives

You have:

- Minimum 2 years’ experience in an Area Manager or equivalent leadership role

- Proven experience currently or previously managing a portfolio of 8+ stores

- Solid people-first leadership, leading by example across the business

- Proven ability to inspire team performance through coaching and development

- Passion for building high-performing, customer and brand-focused teams

- Customer-centric mindset with a proactive, positive presence on the retail floor

- Inclusive leadership style with excellent communication and interpersonal skills

- Highly organised with strategic, commercial thinking and strong planning ability

- Agile and adaptable, able to manage multiple priorities, drive operations, and uphold business standards

We offer:

- Salary, car allowance, incentives

- 50% employee discounts on Seafolly, JETS & Tigerlily products

- Paid parental leave

- Bonus Birthday Leave. Treat yourself and enjoy a paid day off for your birthday!

- Bonus Summer fun leave

- Sample Sales

- Access to our Employee Assistance Program for you and your family with the Sonder Platform.

- Great work culture in a passionate team environment

- Training, development and career progression

- The opportunity to be an ambassador for Australia's most loved swimwear brand

- Refer a friend. Enjoy a referral reward for successfully placing a referral

📌 Area Manager | NSW (Alexandria)
🏢 Seafolly
📍 Alexandria