Req ID:
120064

Department:
AR Activation, Commercialisation & Personalisation

Division:
Australia Retail

Location:
Melbourne

About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. About the Role

Role Type: 9- Months Secondment
Role Location: 839 Collins Street, Docklands Victoria 3008
Work Hours: Full time (40 Hours/Week)

What will your day look like?

As a Journey Expert you will be responsible for building customer experiences that are best in class to generate incremental value. You will work in the Digital Channels business to deliver personalised experiences to create, deepen, and maintain customer relationships through meaningful contact with customers.

You will be part of a cross-functional squad, collaborating with various teams to achieve the best outcomes.

Journey Experts help us deliver tailored content and messaging across our digital channels. This includes but is not limited to:

Emails and SMS sent to customers

In App banners and notifications

Personalised IB banners

Customised experiences delivered to customers on the website

Banker leads
What will you bring?

Working with Product and Marketing stakeholders to tell customers about our propositions via personalised channels, leveraging new marketing technology and capability, to establish best practice guidelines and frameworks for working.

Delivering a plan of experiences designed to achieve customer outcomes for our internal stakeholders

Collaborating within a cross-functional squad to ensure seamless integration and execution of personalisation strategies.

Work across our internal stakeholders and within our area to achieve the necessary approvals to ensure our campaign activity is accurate, compliant and well managed





Setting clear success criteria for our campaigns and ensuring the relevant measurement is setup prior to our activity launching

Analyzing and segmenting data to establish key target audiences for campaigns, ensuring we are using the right inclusion and exclusion criteria.

Measuring, optimising, and stopping campaigns based on the success metrics

Working with the relevant production partners to develop and productionise campaign messaging.

Skills

Strong experience in Digital Channels or direct marketing with a proven track record delivering complex campaigns, customer journeys within a large organisation.

Able to keep track of campaign activity across our area and bring best practice to bear on the campaigns you work on

A strongly commercial background, able to clearly articulate how your work impacts outcomes that matter to your area, your stakeholders and the bank as a whole.

A leader who can help navigate through ambiguity, support efforts to deliver key outcomes

Actively connects outside and inside ANZ to leverage latest thinking, providing practical/relevant ideas, improvements and fit-for-purpose solutions

May contribute to organisational knowledge, resources and tools to enable product build

Strong relationship builder

Customer obsessed

Qualifications

1. Degree level qualifications in Business, Sales, Marketing or related field - or equivalent experience

2. 5+ years in Marketing technology fields

3.



Approximately 5+ years' experience within a business facing data & analytics role, ideally with several years in a lead role

4. Scrum and agile software development methodologies; SAFe or equivalent

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

So why join us?

From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.

We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.

At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit ANZ Accessibility and Inclusion Programs for alternate contact methods.

To find out more about working at ANZ, visit https://www.anz.com.au/careers . You can
Job Posting End Date
06/08/2026, 11.59pm, (Melbourne Australia)

📌 Journey Expert, Melbourne VIC
🏢 ANZ Banking Group
📍 Melbourne