Job Description – Twilio Segment CDP Lead / Architect (Enterprise Implementation)

Role Overview

We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion, identity resolution, governance, and real-time activation.

The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.

Key Responsibilities

1. Segment CDP Implementation & Configuration

- Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments

- Enable data ingestion via SDKs, APIs, and third-party integrations

- Implement tracking plans, Protocols, and schema validation for data governance

- Build custom integrations using Segment Functions and APIs

2. Identity Resolution & Profile Management

- Design and implement customer identity graphs across digital and offline channels

- Enable real-time identity stitching using identify() and alias() models

- Manage unified customer and prospect profiles for activation and analytics

3. Cloud Data Platform Integration (AWS)

- Architect data flows between Segment and cloud platforms (S3, Redshift)

- Implement structured and raw data pipelines, schema design, and lifecycle policies

- Enable Reverse ETL pipelines for downstream activation and enrichment

4. Data Activation & Integration

- Enable real-time integrations with marketing and decisioning systems

- Support event-driven architectures for personalisation and campaign activation

- Implement low-latency pipelines for real-time use cases

5. Data Governance,



Privacy & Compliance

- Implement PII detection, masking, and enforcement mechanisms

- Configure consent management and data privacy workflows

- Ensure compliance with global and local data protection regulations

6. Enterprise Integration

- Integrate Segment with identity, observability, and ITSM systems

- Enable multi-channel data ingestion across web, mobile, CRM, and contact centre systems

7. DevOps & Operations

- Implement CI/CD and Infrastructure-as-Code for Segment configurations

- Enable monitoring, alerting, and observability for data pipelines

- Establish operational support models and governance frameworks

Required Skills & Experience

- 5–10 years of experience in CDP, Data Engineering, or MarTech platforms

- Hands-on experience with Twilio Segment or similar CDP tools

- Strong expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)

- Experience with APIs, event streaming (Kafka), and integration patterns

- Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns

- Experience in implementing data governance and privacy controls

Nice to Have

- Experience with marketing automation or decisioning platforms

- Exposure to identity platforms (CIAM) and customer analytics tools

- Background in telecom, finan cial services, or regulated industries

- Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines

Key Attributes

- Solid problem-solving and analytical thinking

- Ability to translate business requirements into technical solutions

- Excellent stakeholder communication and collaboration skills

- Ability to operate in complex, multi-system enterprise environments

Location

Flexible / Hybrid working model

Location

Sydney

Job Function

TECHNOLOGY

Role

Engineer

Job Id

425011

Desired Skills

DevOps

📌 Twilio Segment CDP Lead (Haymarket)
🏢 Tata Consultancy Services
📍 Haymarket