About the Role

This is a rare opportunity to be the marketing engine behind a purpose-driven fintech/edtech platform built for kids and families. You won't be one of ten marketers - you'll be the marketer. That means real ownership, real creative freedom, and real impact on a product that's genuinely trying to change how the next generation thinks about money.

The platform is at an exciting stage of growth, and this hire is central to accelerating it. You'll shape the brand voice, build the audience, and drive app downloads through a mix of compelling content, smart paid strategy, and community building across social channels where families actually spend their time.

If you're the kind of marketer who gets restless in big teams with slow approval chains, and you'd rather own something and run with it, this role was built for you.

What You'll Be Doing

- Own and execute the full marketing strategy across all channels, from social to search to email
- Plan, shoot, and edit short-form video content (Reels, TikTok, Shorts) that brings the brand to life
- Manage paid advertising across Meta and Google, optimising for app downloads and cost-effective user acquisition
- Grow and engage a community of parents and families across Instagram, TikTok, Facebook, and LinkedIn
- Run SEO and keep the website performing to drive organic traffic and conversions
- Build and manage email and CRM campaigns to nurture and retain users
- Write sharp, on-brand copy across ads, social, email, and web




- Track performance across every channel and use data to guide what's next

What You'll Need (Essential)

- 3 to 5 years of hands-on digital marketing experience, ideally in a generalist or solo marketer capacity
- Proven ability to both set strategy and personally execute it - no handing off to a team
- Short-form video editing skills across Reels, TikTok, and Shorts
- Hands-on experience running paid social and search campaigns via Meta and Google
- Solid SEO knowledge and experience managing website content
- Email marketing and CRM campaign experience
- Robust copywriting skills across multiple formats and channels
- A good eye for design and the ability to create on-brand visual assets
- Comfort with analytics - you know how to read the data and act on it
- Self-starter mindset with the confidence to work with minimal oversight

Nice to Have

- Experience marketing a mobile app, particularly focused on downloads and user acquisition
- Background in fintech, edtech, or family/kids brand marketing
- Motion graphics or animation skills
- Experience managing external agencies, freelancers, or contractors
- A genuine passion for financial literacy, education, or building products for families

The Details

- Salary: Negotiable depending on experience, plus Superannuation
- Duration and type: Permanent
- Location and work arrangement: Southport - 5 days in office

Pay: $80,000.00 – $130,688.32 per year

Work Location: In person

📌 Digital Marketing Specialist (Gold Coast)
🏢 Specpro People
📍 Gold Coast