Pricewise Insulation T/A Simplee Green Pty Ltd, based in Epping, VIC is our online B2C and B2B platform, selling all types of insulation and building membranes to homeowners, builders, and other customers across Australia. Simplee Green is the wholesale and B2B arm of the business, focused on larger builders and wholesale customers such as major installation companies and hardware stores.

Currently, there is a need of a full-time Marketing specialist and Ecommerce Manager to join our team.

Key Tasks and Duties –

- Research, analyse and interpret market trends, customer behaviour, competitor activities and industry developments to identify opportunities for business growth and improve marketing effectiveness.
- Develop, implement and evaluate integrated marketing strategies and campaigns to increase brand awareness, customer acquisition and revenue across digital and traditional marketing channels.
- Analyse website performance, customer engagement and ecommerce metrics to optimise user experience, improve conversion rates and maximise online sales performance.
- Plan and coordinate digital marketing initiatives, including search engine optimisation (SEO), search engine marketing (SEM), email marketing, social media marketing and content marketing campaigns.
- Conduct market research and customer segmentation to identify target audiences and develop tailored marketing initiatives that support commercial objectives.
- Monitor, analyse and report on marketing campaign performance using web analytics and business intelligence tools, providing recommendations to improve return on marketing investment.
- Develop and manage marketing content strategies, ensuring educational and promotional materials effectively communicate product features,



technical information and brand value to target markets.
- Coordinate the development of digital marketing assets including website content, blog articles, buying guides, videos, email campaigns and social media content to support customer engagement and lead generation.
- Advise management on marketing opportunities, product positioning, pricing strategies and promotional activities based on market analysis and customer insights.
- Evaluate the effectiveness of advertising, promotional and digital marketing campaigns through KPI reporting, customer analytics and A/B testing, implementing improvements where required.
- Identify recent market opportunities and emerging consumer trends, recommending marketing initiatives that enhance market share and strengthen the company's competitive position.
- Collaborate with product, sales and operations teams to ensure marketing strategies align with business objectives, customer needs and product availability.
- Coordinate external marketing suppliers, digital agencies and content providers to ensure marketing activities are delivered in accordance with strategic objectives and brand standards.
- Maintain awareness of developments in digital marketing technologies, consumer behaviour and industry best practice to support continuous improvement of marketing strategies and campaign performance.

Eligibility Criteria:

- Bachelor's degree or a higher qualification relevant to this role; or
- At least five years of relevant work experience may substitute for the formal qualification.
- At least three years of experience in a similar role, together with a relevant qualification.

Salary - $140,000-$160,000 + Super

Only eligible and short-listed applicants will be considered.

Pay: $140,000.00 – $160,000.00 per year

Work Location: In person

📌 Marketing Specialist and Ecommerce Manager (Epping)
🏢 Pricewise Insulation Tu002FA Simplee Green
📍 Epping