About the job

This is a lifecycle and CRM marketing role. If you haven't built journeys in Braze or run cohort analysis in Amplitude, this is not the right role. Please do not apply.

BEFORE YOU APPLY

This role requires hands-on experience with Braze (building journeys, canvases, segmentation) and Amplitude (cohort analysis, funnel measurement, behavioural analytics). These are not negotiable and not things you can learn on the job here.

THIS ROLE IS NOT FOR YOU IF:

- Your experience is in B2B sales, account management, or business development
- You are an agency media buyer, SEM manager, or performance marketing generalist without CRM/lifecycle depth
- Your background is in IT project management, enterprise transformation, or consulting
- You have not personally built lifecycle journeys or retention programs using a marketing automation platform
- You are a brand, content, or social media marketer looking to move into CRM

ABOUT BET RIGHT Bet Right is one of Australia's leading sports betting and racing platforms, built for serious bettors who expect competitive pricing, a quick product, and proprietary features that give them an edge. We are growing fast and building a team of operators who take ownership, move quickly, and care about what they put into the world.

THE ROLE The Client Lifecycle Manager will own the full client lifecycle strategy at Bet Right, from acquisition through retention and reactivation. You will set strategy, define segmentation priorities, direct campaign architecture, and connect everything back to LTV, promotional efficiency, and margin. You will work shoulder to shoulder with our Lifecycle Marketing & Automation Specialist, who owns Braze and Amplitude execution day to day.





This role reports directly to the COO.

WHAT YOU'LL DO

Lifecycle Strategy & Commercial Ownership

- Own lifecycle strategy across acquisition, activation, engagement, retention, and reactivation
- Set OKRs and performance frameworks with the COO
- Build programs that drive long-term value, not just dashboard metrics
- Connect lifecycle activity to LTV, promotional efficiency, retention economics, and margin

Acquisition & Channel Growth

- Own acquisition strategy, budget allocation, and growth targets across all channels
- Build and manage relationships with affiliates, publishers, and acquisition partners
- Monitor partner performance, traffic quality, and downstream value (not just volume)

Lifecycle Collaboration & Direction

- Translate strategy into Braze campaigns with the Automation Specialist
- Bring the commercial context that shapes segmentation, campaign timing, and channel weighting
- Be a genuine thought partner, not just a brief-giver

Measurement & Optimisation

- Own lifecycle KPIs and ensure the team measures what matters
- Partner with Analytics on attribution, forecasting, and decision infrastructure
- Identify promotional gaming, adverse selection, and margin-destructive behaviour

Stakeholder & Operating Rhythm

- Manage agencies, media partners, and external vendors




- Work cross-functionally with Product, Data Engineering, Trading, Compliance, and Creative
- Act as the COO's right hand on all lifecycle and acquisition matters

WHAT YOU NEED

Required:

- Hands-on Braze experience (journeys, canvases, segmentation, campaign orchestration)
- Hands-on Amplitude experience (cohorts, funnels, behavioural analytics)
- 5+ years in lifecycle marketing, CRM strategy, or growth roles
- Demonstrated success managing acquisition budgets and hitting efficiency targets
- Strong understanding of affiliate marketing and partnership-based growth
- Commercial instincts: connect marketing to business economics
- Ability to operate independently and drive outcomes without a large team

Bonus:

- Sports betting, iGaming, financial trading (CFDs, futures), or high-frequency transactional industries
- Experience scaling affiliate programs
- Attribution, incrementality testing, and promotional ROI measurement
- Responsible gambling and wagering compliance knowledge

WORKING AT BET RIGHT This is a full-time, Sydney CBD office-based role with a CEO who is in the office every day. Applicants must hold full Australian working rights (citizen, permanent resident, or valid long-term work visa).

WHO YOU ARE

Don't believe the spin. If you think you're a strategist or an operator, you're not required. We only want people who think and then execute.

You understand that the goal is not to acquire more people or send more messages. The goal is to acquire high-quality clients, engage them meaningfully, and keep them coming back, in a way that is profitable, compliant, and built to scale.

📌 Client Lifecyle Manager (Sydney)
🏢 IRPSX
📍 Sydney