1. Plan, shoot, and produce short-form video and photo content (TikTok, Instagram Reels, Facebook, Lemon8) for HAPAS bags, campaigns, and store activities.
2. Develop content ideas, hooks, and scripts aligned with the brand tone (minimal, premium, everyday look) and the monthly marketing calendar.
3. Track social trends, sounds, and challenges, and turn them into on-brand content that grows reach, engagement, and followers.
4. Coordinate with the marketing, design, and product teams and support product launches, promotions, and store openings in office.