About the opportunity

I’m partnering with my client, a growing social media marketing agency working with a diverse portfolio of hospitality brands, to recruit a Digital Ads Coordinator. This is an exciting opportunity for someone with hands-on experience across paid social and digital advertising who is ready to take ownership of campaign planning, execution, optimisation, reporting and client communication.

In this role, you’ll manage paid advertising campaigns across platforms including Meta, TikTok and Google, helping hospitality clients grow their brand presence, increase engagement, drive website traffic and improve campaign performance.

About the role

As the Digital Ads Coordinator, you will be responsible for managing a portfolio of client advertising campaigns from end to end. You’ll develop campaign strategies, build and launch ads, monitor performance, optimise results and provide clear, data-backed recommendations to clients. You’ll work closely with internal teams and clients to ensure campaigns are aligned with business goals, budgets, timelines and performance expectations.

Key responsibilities

Your day-to-day responsibilities will include:

- Planning, setting up and launching paid advertising campaigns across platforms such as Facebook, Instagram, TikTok and Google
- Developing campaign objectives, audience targeting, messaging and creative direction
- Creating compelling ad copy, visuals and creative concepts that resonate with target audiences
- Managing campaign budgets and ensuring campaigns remain cost-effective




- Monitoring campaign performance in real time and making data-driven optimisations
- Tracking key metrics including CTR, CPC, CPA, CPM, conversion rate and ROAS
- Implementing retargeting strategies and refining audience segments based on campaign insights
- Preparing and presenting performance reports with actionable recommendations
- Acting as a key point of contact for clients, providing updates, insights and recommendations
- Building strong client relationships through clear communication, transparency and excellent service
- Staying up to date with paid media trends, platform updates and advertising best practice
- Ensuring campaigns comply with platform advertising policies, brand guidelines and relevant regulations

About you

To be successful in this role, you’ll be a detail-oriented digital marketer who enjoys combining creativity with data. You’ll be comfortable managing multiple client campaigns, analysing performance and communicating confidently with both clients and internal stakeholders.

You will bring

- Previous experience in paid ads management
- Strong working knowledge of Meta Ads Manager, including campaign creation, targeting and performance tracking
- Experience with Google Ads, including campaign setup,



audience targeting and optimisation
- Understanding of TikTok advertising or willingness to work across TikTok campaigns
- Strong knowledge of social media platforms, trends and best practices
- Experience using tools such as Meta Business Suite, Canva or similar platforms
- Strong copywriting skills and a good eye for creative and design
- Ability to analyse campaign data and turn insights into clear recommendations
- Excellent communication and interpersonal skills
- Confidence managing client relationships and handling feedback professionally
- Strong organisational skills and the ability to manage deadlines
- A proactive, solutions-focused and resilient approach
- Ability to work independently while collaborating effectively with a team

What success looks like

In this role, success will be measured by your ability to deliver strong campaign performance, maintain positive client relationships and contribute to the ongoing growth and reputation of my client. You’ll play an important role in helping clients increase brand visibility, improve engagement, drive traffic, generate reservations or sales, and build long-term customer loyalty.

Why apply?

This is a excellent opportunity to join a fast-paced, creative and performance-focused agency environment where you’ll have ownership over campaigns and direct involvement in client success. You’ll suit this role if you enjoy paid advertising, hospitality brands, client communication and using data to continuously improve campaign outcomes.

📌 Digital Ads Coordinator (Sydney)
🏢 Elite Talent Group
📍 Sydney