Sydney North Shore | Full-time | $150,000 + Super

You know the difference between running digital campaigns and building a digital growth engine.

It is not just about clicks, impressions or whether the monthly report is heading in the right direction.

It is about understanding the customer, selecting the right channels, improving conversion, generating qualified demand and giving the wider business confidence that its marketing investment is producing a commercial return.

Our client is a successful and growing Australian technology business operating across the agriculture and rural sectors.

Its technology helps agricultural businesses make better decisions, improve efficiency and manage important operations across large and often remote environments.

They are now looking for an experienced Digital Marketing Manager to take ownership of digital acquisition, performance marketing, lead generation and marketing measurement.

This is a senior, hands-on role for someone who can think strategically, execute confidently and continually improve how digital marketing contributes to business growth.

The Opportunity

This role sits at the intersection of digital performance, customer acquisition, data and commercial growth.

You will lead the planning, execution and optimisation of digital campaigns across Google, Meta and other relevant paid channels.

You will also help shape the wider digital marketing capability, including website conversion, landing pages, customer journeys, reporting, CRM, marketing automation and lead management.

The business already has strong products, a clear market opportunity and ambitious plans for growth.

Your role will be to build a more sophisticated, measurable and scalable digital marketing operation around that momentum.

You will work closely with senior marketing leaders and collaborate across sales, customer, creative, content, product and technology teams.

This is not a role where you simply brief an agency and wait for the report.

You will be expected to understand the detail, challenge assumptions, make recommendations and take ownership of the outcome.

What You’ll Be Doing

Your primary focus will be driving qualified customer acquisition and improving the commercial contribution of digital marketing.

You will:

- Develop and lead the digital acquisition strategy across Google, Meta and other relevant channels
- Plan, execute and optimise paid media campaigns focused on lead generation and growth
- Manage campaign structure, audiences, targeting, budgets, bidding and channel allocation
- Improve lead quality, conversion rates and customer acquisition efficiency
- Develop testing plans across audiences, creative, messaging, offers and landing pages
- Use performance data to make explicit and commercially informed recommendations
- Work with creative and content teams to improve campaign effectiveness
- Identify new channels, audiences and acquisition opportunities
- Support website strategy, optimisation and conversion improvement
- Improve landing pages and digital customer journeys
- Oversee marketing dashboards, attribution and recurring performance reporting
- Work with Salesforce data and reporting to better understand lead quality and pipeline contribution
- Strengthen the connection between marketing activity, sales outcomes and revenue
- Help improve CRM, email marketing, segmentation and automated customer journeys
- Support lead nurturing,



customer engagement and lifecycle marketing
- Identify opportunities to improve marketing technology and automation
- Explore practical uses of AI to improve marketing effectiveness and efficiency
- Build repeatable processes that support scale and continuous improvement
- Manage external media partners and suppliers where required
- Contribute to broader marketing planning, budget decisions and commercial priorities

What We’re Looking For

You are an experienced digital marketing professional who understands both media performance and the broader commercial picture.

You can move confidently between strategy, execution and analysis.

One moment you may be reviewing channel investment and acquisition costs. The next, you may be examining a Salesforce report, challenging a landing page, working through an audience strategy or explaining campaign performance to senior stakeholders.

You will bring:

- Significant experience in digital performance marketing, growth marketing or digital acquisition
- Strong hands-on knowledge of Google Ads and Meta Ads
- Experience developing and managing multi-channel digital media strategies
- A strong understanding of lead generation and customer acquisition
- Experience managing meaningful paid media budgets
- The ability to connect marketing activity with lead quality, sales pipeline and commercial outcomes
- Robust analytical capability and confidence working with complex performance data
- Experience developing dashboards, reporting frameworks and actionable insights
- Knowledge of website analytics, landing page optimisation and conversion rate improvement
- Experience working with CRM platforms, ideally Salesforce
- An understanding of email marketing, automation, segmentation and customer journeys
- Strong stakeholder management and communication skills
- The ability to prioritise effectively in a fast-moving and evolving environment
- A practical understanding of emerging marketing technology, automation and AI
- The confidence to make recommendations, challenge existing approaches and take ownership of results

Digital Agency Experience Would Be Highly Regarded

This could be an excellent opportunity for someone who has built strong foundations within a respected media, digital or performance marketing agency.

You may currently be working as a Digital Director, Performance Director, Senior Digital Manager, Digital Media Lead or Group Digital Manager.

You have been properly trained in media planning, audience strategy, channel selection, budget allocation and campaign optimisation.

You are now ready to move client-side, get closer to the business and own the full journey from media investment through to lead quality, conversion and revenue.

You understand that good digital marketing is not simply about knowing how the platforms work.

It is about knowing why a campaign exists, who it needs to reach, what action it should create and how that action contributes to growth.

Agriculture, Rural and Agtech Experience

Experience in agriculture, regional Australia,



rural industries or agtech would be useful, but it is not essential.

What matters more is your ability to understand a specialised customer base and translate real customer needs into effective digital marketing.

Experience in technology, SaaS, subscription services, industrial products, financial services, telecommunications or other complex customer environments could also transfer well.

What Success Looks Like In your first few months, you will develop a strong understanding of the business, its products, its customers and its commercial priorities.

You will review existing digital campaigns, reporting, website performance, lead flows and measurement capability.

You will identify the most important opportunities and establish a clear optimisation and reporting rhythm.

Over time, success will mean:

- Greater contribution from digital channels to customer acquisition
- More qualified leads entering the sales pipeline
- Improved customer acquisition efficiency
- Stronger performance across Google, Meta and other paid channels
- Better landing pages and conversion pathways
- Clearer attribution and more reliable marketing reporting
- Improved visibility across campaign, lead and sales performance
- Better use of Salesforce and customer data
- Stronger alignment between marketing and sales
- More effective customer journeys, nurturing and lifecycle activity
- Better use of automation and marketing technology
- A disciplined culture of testing, learning and continuous improvement
- A scalable digital marketing capability that becomes stronger as the business grows

The Environment

This is a growing technology company solving genuine problems for agriculture and rural businesses.

The pace is quick, priorities can evolve and people are expected to contribute beyond a narrow .

You will need to be comfortable with ownership, ambiguity and accountability.

Problems are raised early. Decisions are made. Commitments are followed through.

This environment will suit someone who is ambitious but grounded.

Someone who enjoys building, testing and improving rather than protecting an old way of doing things because that is how it has always been done.

You will be surrounded by people who care about the customer, understand the importance of the company’s technology and want to build something with lasting value.

Why This Role?

Because this is an opportunity to own more than a collection of advertising accounts.

You will help shape how a growing Australian technology business reaches its customers, generates demand and builds a sophisticated digital growth capability.

You will have genuine influence across paid media, website performance, CRM, reporting, customer journeys, automation and marketing technology.

You will work in a sector where technology can create real operational, financial and environmental benefits.

And your performance will not be measured by how many campaigns you launched, how many dashboards you created or how busy the marketing calendar looked.

It will be measured by whether the marketing produced meaningful growth.

The Package up to $150,000 + Super.

4 or 5 days on-site your choice

Location: Sydney North Shore.

Big Wave Digital Recruitment has been connecting exceptional digital marketing and technology professionals with Australian businesses since 2010.

Apply now, or contact Big Wave Digital for a confidential conversation about the opportunity.

📌 Digital Marketing Manager | Growth, Performance & Lead Generation | AgTech Sydney North Shore | Super (North Sydney)
🏢 Big Wave Digital
📍 North Sydney