Digital Marketing Strategist

Mirata Digital | Full-time | Local or remote | $75,000 to $90,000 inc. super, based on experience.

Maybe you've outgrown assisting on accounts. Maybe you want to own them. Maybe you're sick of optimising for metrics nobody actually cares about.

We don't sell clicks.

We sell booked jobs.

We're looking for someone who knows the difference.

ABOUT US

Mirata Digital is a content-focused performance marketing agency built for renovation businesses across Australia. Our clients are builders, bathroom renovators, roofers and deck builders who are great at what they do and want a pipeline that matches.

You'll work alongside our videographers, editors and web developer, plus both founders, on accounts that actually move.

We're a local, enthusiastic team our clients trust. A full calendar is the easy part. What we're really doing is evolving their business into something that gives them their weekends back, more time with their family, and the freedom they started the business for in the first place.

THE ROLE

You'll own client accounts, properly.

Not assisting on them. Not sitting in on someone else's calls. You'll be their main point of contact, their strategist, and the person who makes the system actually work.

You'll shadow live accounts first and have direct access to both founders daily while you get across our system. Then they're yours. Creative direction, campaigns, reporting, the client relationship, all of it.

You're not executing someone else's plan. You're building it, deploying it, and pulling the levers when something needs to shift.

WHAT YOU'LL BE DOING

Client Management

- Be the go-to person your clients trust, not the account manager they chase
- Get deep on their business, their goals and their pain points from onboarding onwards
- Run check-ins and reporting that connect the numbers back to booked work (you'll sit in on our client calls before running your own)
- Spot problems before the client does, and bring the fix with you

Digital Strategy





- Build the content and ad strategy for each account based on what will actually move the needle
- Learn our system inside out. The full process we use to turn content and ads into booked jobs, and what to do when one part stops working
- Know which lever to pull at any moment, whether that's creative, offer, targeting, budget or follow-up
- Brief our videographers and editors, and push back on creative when it isn't right

Meta Ads

- Build, launch and manage campaigns end to end
- Get content live, write or brief additional ad variations, then test and iterate
- Judge the account on lead quality and what happened next, not on cost per lead
- Get across the renovation niche properly. How homeowners actually buy, what converts, and what burns budget

CRM & Lead Management Once a lead comes in, everything that happens next is yours.

- Build and manage GoHighLevel setups, pipelines, automations and booking flows (fully trained, built alongside you on real accounts)
- Brief our web developer on landing pages, from the offer through to what happens after submit
- Keep tracking tight so we can tie every lead back to source, and get clients using the system properly so no lead falls through

WHO YOU ARE You've had a couple of years running client accounts, you've got your hands dirty in Meta Ads, and you're ready to own accounts properly instead of assisting on them.

- 1 to 2 years managing client accounts, and you're comfortable being the face of the relationship
- 1 or more years hands-on in Meta Ads. You can build a campaign, read the data and have a view on what to change. If your paid social is solid but not deep, we'll close the gap
- Commercially minded. You care about lead quality and whether it turned into a job, not just what it cost




- You ask good questions. You want to know why a client's phone isn't ringing, not just what pretty ad to make next
- Organised enough to juggle multiple accounts, and clear enough that clients, contractors and the team never need to chase you
- Full working rights in Australia

Nice to have, but not essential

- Experience with trades, renovation or construction clients
- GoHighLevel or another CRM
- Zapier, Google Tag Manager or Google Analytics
- A background in content strategy or short-form video
- Agency experience

WHY WORK WITH US

- Real ownership. These are your accounts. You make the calls and you see the results land
- Work that means something. You're not optimising a click-through rate for a faceless brand. You're changing how a family business runs
- Work where you want. Fully remote or in the Carrington office, whatever suits you. We hire on capability, not postcode
- Trained properly. You'll be taught our system, GoHighLevel, tracking and the renovation niche from the ground up. Accounts handed over gradually as you get comfortable, not dumped on you in week one
- Direct access to the founders. You'll report straight to Dylan and Ethan and have a genuine say in how we deliver and grow
- Progression that's real. We're growing. The person in this seat helps build the strategy function and grows into leading it
- A team that moves. Small, local and enthusiastic. Ideas get tested this week, not next quarter

LOCATION AND HOURS Full-time, local or remote.

We're based in our Carrington office in Newcastle, and you're welcome in it if you're nearby. But we care about finding the right person more than we care about where they sit.

HOW TO APPLY

If you want a hands-on role where you own real accounts, build client relationships that actually mean something, and grow alongside a specialist agency that's scaling rapid, this one's for you.

Apply through Lim, or email [email protected] with your CV and a short cover letter on why you'd be a good fit.

📌 Digital Strategist (Newcastle)
🏢 Mirata Digital
📍 Newcastle