An exceptional opportunity exists for an accomplished Director of Sales to join a boutique luxury hotel in the heart of Melbourne.

This property is renowned for delivering highly personalised guest experiences, exceptional design, and genuine hospitality. With a strong reputation in the premium market, the hotel continues to attract discerning leisure travellers, corporate clients, luxury travel advisors and high-profile events.

About the Role

Reporting directly to the General Manager, you will develop and execute the hotel's sales strategy across all market segments while leading a high-performing sales function.

Working closely with Revenue Management, Marketing and Operations, you'll ensure the hotel continues to strengthen its market position while maximising revenue across accommodation, meetings and events, corporate business and luxury leisure.

Your responsibilities will include

- Developing and executing the annual sales strategy and business plan.
- Driving corporate, MICE, luxury leisure, wholesale and entertainment market segments.
- Building and maintaining strong relationships with key corporate clients, travel management companies, luxury travel advisors and industry partners.
- Identifying current business opportunities and growing existing accounts.
- Leading sales activities including client meetings, networking events, sales missions and trade shows.
- Collaborating with Revenue Management to optimise business mix and maximise profitability.
- Coaching, mentoring and inspiring the sales team to achieve ambitious commercial objectives.
- Monitoring market trends,



competitor activity and emerging opportunities.

About You: You are an experienced hospitality sales professional who understands the luxury guest journey and knows how to position premium experiences within a competitive market.

You'll ideally bring

- Previous experience as a Director of Sales, Associate Director of Sales or Senior Sales Manager within a luxury or premium hotel environment.
- Demonstrated success in achieving revenue targets across multiple market segments.
- Established relationships within Melbourne's corporate, luxury travel and events sectors.
- Strong commercial acumen with the ability to interpret market data and develop strategic sales initiatives.
- Exceptional communication, negotiation and presentation skills.
- A collaborative leadership style with the ability to influence stakeholders across all departments.
- A proactive, relationship-focused approach and a genuine passion for luxury hospitality.

This is an opportunity to become part of a boutique luxury hotel brand where individuality, personalised service and exceptional experiences are at the heart of everything we do. In return, you'll enjoy:
- The opportunity to represent a highly respected hotel brand.
- A collaborative leadership team that values innovation and creativity.
- Career development opportunities within a growing boutique luxury collection.
- Competitive remuneration package and performance incentives.
- A dynamic workplace where excellence is recognised and celebrated.

Apply now with your CV and a brief cover letter outlining your experience and what inspires you to [email protected] ref 2003

📌 Director of Sales - Melbourne CBD Location
🏢 Human Solutions Group
📍 Melbourne