Key Responsibilities

- Plan and run Meta ad campaigns end to end, from angles and creative briefs through to testing, optimisation, and reporting.

- Write copy across ads, landing pages, email nurtures, and lead magnets that moves people from interested to booked call.

- Direct creative work on campaign visuals, keeping everything aligned to a clean, minimalist style, even when briefing someone else to build it.

- Build and refine marketing funnels, spotting and fixing conversion gaps before they cost leads.

- Use AI tools like Claude, Perplexity, and ChatGPT daily to speed up research, drafting, and testing.

- Track campaign activity and bring evidence, not guesses, to every recommendation.

- Bring new campaign ideas to the table off your own research, without waiting to be asked.

Must-Have Qualifications

Before you apply, confirm:

- You've run digital marketing campaigns that generated real, measurable leads.

- You have hands-on Meta Ads experience, from setup through to optimisation.





- Your copywriting is strong across ads, web, and email.

- You have a good eye for clean, minimalist creative direction.

- You're comfortable using AI tools like Claude or ChatGPT in your daily work.

- You can work full-time during AEST business hours.

Nice-to-Have Skills

- Experience building funnels or landing pages in GoHighLevel or a similar platform.

- LinkedIn Ads, Google Ads, or SEO fundamentals.

- Background marketing B2B service businesses.

Success Outcomes

- 30 Days:

You understand HIPPO's positioning, audience, and current marketing assets, and you've mapped out the quick wins.

- 60 Days:

Meta ad testing is live and structured, with recent creative and copy variations running regularly.

- 90 Days:

You own a working lead generation system, qualified enquiries are increasing, and campaigns run without the CEO driving every step.

📌 Growth Marketing Specialist (Australia)
🏢 HIPPO VA
📍 Australia