Our Company

Vuly Play is a globally recognised, award-winning leader in outdoor play equipment, specialising in trampolines, swing sets, and monkey bars. We are committed to designing the safest, highest quality, and most fun products on the market. Headquartered in Brisbane, we operate across domestic and international markets, experiencing rapid growth and innovation.

The Role The Head of Content (ANZ) will build and execute a world-class personal brand strategy for Vuly Play's CEO & Founder, Joe Andon. This role exists to translate Joe's entrepreneurial story, business philosophy, and industry expertise into compelling, high-quality content that grows his presence and influence across digital and social platforms. In doing so, the role directly strengthens Vuly Play's brand reputation, talent attraction, and commercial relationships across the ANZ market and beyond.

Core Accountabilities

- Content Strategy & Planning - Develop and own a personal brand content strategy for Joe Andon, with platform-specific approaches across LinkedIn, Instagram, YouTube, TikTok, and emerging channels, backed by a consistent editorial calendar.
- Content Production - Produce and direct high-quality video, written, and visual content that authentically captures Joe's voice and story, managing production end-to-end from concept through to publishing.
- Community & Audience Growth - Grow Joe's following and engagement across key platforms, build genuine audience relationships, and pursue podcast, media, and thought leadership opportunities.
- Brand Alignment & Governance - Ensure all content aligns with Vuly's brand values and voice, working closely with the Chief Digital Marketing Officer, and manage any external creative suppliers.
- Analytics & Reporting - Track performance against reach, engagement,



and growth metrics, using data insights to continually refine strategy and reporting results to the CEO and CDMO.

Key Experience

Essential

- 5 years' experience in content creation, social media management, or personal brand strategy, ideally within a founder-led, consumer, or lifestyle brand environment.
- 2 years' experience in a senior content management role.
- Proven ability to build and grow an audience on LinkedIn, Instagram, and/or YouTube, with a demonstrable track record of content performance.
- Hands-on video production and editing skills, with proficiency in tools such as Adobe Premiere Pro, CapCut, or equivalent.
- Exceptional written communication skills, with the ability to authentically capture and maintain a distinctive individual voice across formats.
- Strong understanding of platform algorithms, short-form video trends, and content distribution best practices.
- Experience managing a content calendar and operating with both creative autonomy and strategic rigour.
- Comfortable operating in close proximity to senior leadership, with a high degree of professionalism, discretion, and initiative.

Desirable

- Experience working directly with a high-profile founder, executive, or public figure on personal brand content.
- Background in journalism, PR, or brand storytelling.




- Experience building a brand's narrative through a 'build-in-public' or documentary-style content approach.
- Photography skills and an eye for visual aesthetics consistent with premium consumer brand positioning.
- Tertiary qualification in Marketing, Communications, Media, or a related field (not essential for the right candidate).

Why Work Directly with Vuly's Founder?

This is a rare opportunity to operate at the centre of a high-growth, founder-led business - shaping the public voice and personal brand of the CEO with the autonomy, trust, and creative freedom that comes with it.

- Unique Access -Work in close partnership with the CEO & Founder of one of Australia's most recognised outdoor lifestyle brands, gaining exposure to executive positioning, media relations, and thought leadership at an elite level.
- Trusted Role - This is a position built on creative autonomy and trust - you'll be a key strategic partner and storyteller, not a cog in a corporate machine.
- Excellent Culture - Join a passionate, energetic team at our Wakerley headquarters where ambition is matched with a genuine sense of fun.
- Career Growth - Build a personal brand practice from the ground up, deepening your expertise across content strategy, executive positioning, and audience growth in a role that will challenge and grow you professionally.
- Perks - Enjoy generous staff discounts on our award-winning products so your family can get in on the fun too.

Ready to Play a Part?

If you're a natural storyteller who thrives on creative autonomy, understands what makes content perform, and wants to help build a founder's personal brand from the ground up - we'd love to hear from you.

Apply now with your resume, a brief cover letter, and examples of content you've created or campaigns you've led.

📌 Head of Content- ANZ (Brisbane)
🏢 Vuly Play
📍 Brisbane