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The Head of Marketing is a strategic leadership role reporting directly to the CEO, responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, retention, and revenue growth across all MedicinesRus Chemist pharmacy locations. This role leads the centralized marketing function that creates compelling marketing strategies across all distribution channels, builds brand recognition, manages customer data and loyalty programs, designs effective merchandising, and generates measurable traffic and sales growth while maintaining brand consistency and managing customer engagement performance measures.

Key Responsibilities

- Develop comprehensive marketing strategy and annual plans with explicit KPIs, budgets, and target segments
- Analyse market trends and competition to create differentiated positioning for each location




- Track performance metrics and adjust strategies to maximise marketing ROI
- Build and lead a centralised marketing capability across all pharmacy locations

Traffic Generation

- Drive customer traffic across in-store, online, and on-demand channels through integrated campaigns
- Optimise digital marketing and promotions to attract and convert customers across all touch points
- Monitor conversion metrics and continuously improve acquisition efficiency

Brand Management

- Maintain consistent brand identity and standards across all customer touch points
- Build brand awareness and positive perception throughout the Sydney metro market
- Monitor brand health metrics and evolve positioning to maintain relevance
- Ensure brand consistency across all locations and marketing materials

Campaign Development

- Execute strategic promotional campaigns with integr

📌 Head of Marketing (Sydney)
🏢 Medicines R Us
📍 Sydney