Introduction: This is not a pure practitioner role. The Head of Strategy builds the discipline, sets the standard and ensures that strategic thinking is embedded in everything the agency produces, from a retail brief to a brand platform. They are a credible and trusted partner to senior clients, a team-oriented force with creative and account leadership, and the person who makes Cheil's work smarter.

Key Responsibilities Define and lead the strategic direction of the agency across brand, creative, communications, retail and CX

Set the standard for strategic output across all accounts and ensure consistent quality across the team

Act as the senior strategic voice in client relationships, new business pitches and agency leadership discussions

Develop and present strategies at the most senior client level - including C-suite and global stakeholders

Establish, develop and grow the strategy function at Cheil Australia - including team structure, tools, frameworks and ways of working

Mentor and develop strategists within the team, building capability across the discipline

Connect with Cheil's global network to share thinking, tools and case studies - and bring global intelligence into the local operation

Build deep understanding of clients' brand, business, competitive landscape and consumer context

Act as strategic guardian across short and long-term planning for key accounts

Work closely with creative, account management, production and digital teams to ensure strategy informs and elevates the work





Collaborate on creative development - provide clear direction at brief stage and constructive input throughout

Partner with the GM of Campaign and Creative and senior leadership on agency positioning, new business and growth

Assist in scoping strategic projects and building commercial proposals Description: Qualifications And Experience 12+ years experience in a senior strategy role within an agency, consultancy or marketing environment

Proven track record building or leading a strategy function - not just practising within one

Experience developing brand, creative, communications, retail and CX strategies for large or global clients

Strong background in consumer insights, audience segmentation and research methodologies

Experience working with Samsung, consumer electronics, retail or telecommunications categories highly regarded

Excellent written, verbal and visual presentation skills - confident and authoritative at the most senior level

Familiarity with martech, analytics platforms and data-driven strategy development Why Join Us? Work with one of the world’s most innovative brands — Samsung.

Collaborate with global experts across technology, commerce, data, and creativity.

Be part of a growing team driving Cheil’s transformation.

Hybrid working model with Sydney Olympic Park HQ.

Opportunities for professional development and regional collaboration across the Cheil network.

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If you're passionate about building relationships, keeping things moving and ready to take the next step in your career, we’d love to hear from you.

📌 Head of Strategy (Sydney)
🏢 Cheil Australia
📍 Sydney