Marketing Specialist Heartland Bank Australia | Melbourne | Full time, Permanent

Heartland Bank Australia is continuing to grow, and we're looking for an experienced Marketing Specialist to join our Brand and Marketing team. This is a hands‑on role for a marketer with at least four years' experience who enjoys executing campaigns, creating content, managing customer communications and driving marketing activity from concept through to delivery. Working across both Heartland Bank Australia and StockCo by Heartland Bank, you'll help deliver marketing initiatives that support customer acquisition, engagement and retention while ensuring all activity meets the standards expected within a regulated financial services environment. You'll work closely with internal stakeholders, agency partners and subject matter experts to bring campaigns to market, optimise performance and deliver measurable business outcomes. Applicants must have full, unrestricted working rights in Australia.

What you'll be doing

Content and Brand Execution

- Create and deliver marketing content across digital, social, website, email and campaign channels.
- Develop customer communications and marketing assets that align with brand guidelines and business objectives.
- Support the delivery of product and brand campaigns across both Heartland Bank Australia and StockCo by Heartland Bank.
- Manage creative briefs and collaborate with agency partners to produce high‑quality marketing materials.
- Maintain consistent brand and tone of voice across all customer and internal communications.

CRM and Customer Communications

- Plan, build and execute CRM and lifecycle marketing activity.
- Develop customer communications across key stages of the customer journey.
- Support customer segmentation, testing and optimisation activities to improve engagement and conversion outcomes.
- Contribute to campaign reporting and performance analysis.
- Ensure all communications comply with privacy, consent and regulatory requirements.





Campaign Delivery Support

- Support end‑to‑end campaign execution across digital, CRM, content and social channels.
- Coordinate campaign delivery with internal stakeholders and external partners.
- Monitor campaign performance and identify opportunities for continuous improvement.
- Assist with marketing planning and activity calendars.

Governance and Compliance

- Ensure all marketing activity complies with relevant legislation, regulatory requirements and internal approval processes.
- Apply customer‑first principles in all communications, including consideration for vulnerable customers.
- Support the maintenance of marketing governance frameworks and documentation.

What you'll bring

- Essential Tertiary qualification in Marketing, Communications, Business or a related discipline.
- Minimum 4 years' experience in a marketing role.
- Proven experience delivering marketing campaigns across multiple channels.
- Strong content creation and copywriting skills.
- Experience working with CRM or email marketing platforms.
- Excellent stakeholder management and communication skills.
- Strong organisational skills with the ability to manage multiple priorities and deadlines.
- High attention to detail and commitment to quality execution.

Desirable

- Experience within financial services, banking, insurance or another regulated industry (highly regarded).
- Experience with marketing automation and lifecycle marketing programs.
- Experience working with creative, media or digital agencies.
- Familiarity with campaign reporting, testing and performance optimisation.




- Experience with website content management systems.

About You

You're an experienced marketing skilled who enjoys rolling up your sleeves and getting things done. You don't need extensive direction to be effective. You're comfortable taking ownership of your work, managing competing priorities and working collaboratively with stakeholders across the business. You have strong attention to detail, produce high‑quality work and understand how to balance creativity with compliance. Most importantly, you're motivated by delivering marketing that creates value for customers and drives commercial outcomes.

Why Heartland Bank Australia?

Join a growing business with ambitious plans and a clear strategic direction. Work across two established and well‑defined brands. Be part of a collaborative team where your contribution has visibility and impact. Develop your career in a business that values ownership, accountability and continuous improvement. Melbourne‑based role with a strong customer‑first culture. If you're an experienced marketer looking for a role where you can take ownership, broaden your skills and make a genuine impact, we'd love to hear from you.

Heartland is an cutting-edge and award‑winning financial services group. We’re committed to creating a culture of inclusivity that celebrates our diversity and supports the wellbeing of our people.

Introduce yourself to our team and we'll get in touch if there's a role that seems like a good match. Across the Heartland group, we’re looking for people who will embrace the opportunities we provide to learn, contribute and make a difference. You’ll find meaningful work and an environment that is fast‑paced, rewarding and supportive. The Heartland group is a digital financial services group of companies, which includes Heartland Bank in New Zealand and Heartland Bank in Australia (which includes our StockCo team).

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📌 Marketing Specialist (Melbourne)
🏢 Heartland Bank
📍 Melbourne